Music Marketing

The Real Story Behind MySpace?

MySpace is the example everyone’s uses to prove the viral marketing power and potential of the net.  The company’s overnight success is the envy of anyone trying to find a. Continue reading

Bruce Houghton on 09/12/2006 in Music Marketing | Permalink | Comments (0)
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OK Go’s Net Strategy Not Really Paying Off…Yet.

Billboard takes a detailed look on OK Go’s creative use of the internet to create buzz over the last year and how it’s not quite turning into sales…yet. (full story)

Bruce Houghton on 09/07/2006 in Music Marketing | Permalink | Comments (0)
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Film Answers “What Is Indie?”

At a time when independent artists in the music industry have more power and control over their careers than ever before, "What is INDIE?" is a documentary film that tries. Continue reading

Bruce Houghton on 09/06/2006 in Indie Music | Permalink | Comments (0)
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OK GO, A Bathroom, You Tube & Viral Marketing

Soon our entire lives will be televised. Much has been made in the blogosphere of OK GO’s clever use of new media and viral marketing. Rightfully so, as witnessed by. Continue reading

Bruce Houghton on 09/05/2006 in Music Marketing | Permalink | Comments (1)
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Generating Buzz With Viral Campaigns

SearchEngineWatch takes techie look at the methods and the effectiveness of link baiting and ("…attracting anyone who can link to your site. The goal is to get the highest level. Continue reading

Bruce Houghton on 08/30/2006 in Music Marketing | Permalink | Comments (0)
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Terry McBride’s New Music Industry

A WIRED Magazine article on music manager Terry McBride’s plans to reinvent the way his artists (including Bare Naked Ladies, Sarah McLachlan, Avril Lavigne and more) sell and promote their. Continue reading

Bruce Houghton on 08/25/2006 in Indie Music | Permalink | Comments (2)
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EXCLUSIVE: Interview With “Future Of Music” and SongSpot’s Gerd Leonhard

Gerd Leonhard may be best known as the co-author of The Future Of Music: A Manifesto For Digital Music, consultant and frequent speaker at industry conferences. But he’s also the. Continue reading

Bruce Houghton on 08/23/2006 in Music Marketing | Permalink | Comments (1)
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Lefsetz Nails It: “It Just Has To RESONATE”

My favorite quote in a very long time comes from music industry commentator Bob Lefsetz "It’s no longer about hype/marketing, but brand MANAGEMENT! But that requires the underlying product to. Continue reading

Bruce Houghton on 08/16/2006 in Music Marketing | Permalink | Comments (1)
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Fan Slide Shows With Flickrshow

Fan created content is both popular and free. But how do you make it compelling? Flickrshow makes adding a slide show of fan photos stored for free on Flickr a. Continue reading

Bruce Houghton on 08/10/2006 in Music Marketing | Permalink | Comments (0)
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Fanfare Magazine Offers Reviews For $’s

And we wonder why people don’t trust the media… Classical music magazine Fanfare is openly offering reviews and interviews in exchange for ad $’s according to the Orange County Register.. Continue reading

Bruce Houghton on 08/09/2006 in Music Marketing | Permalink | Comments (1)
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