Camplified Tour Brings New Music To Summer Camps
Want to reach the pre-teen market with your music? Here’s an unusual appproach – a tour of summer camps. In July 2003, the first Camplified tour was launched at 15. Continue reading
Podbop Hooks You Up With New Bands On Tour
The just launched Podbop provides another great example of how the net can democratize music discovery . Pop in your zip code and the site shows you bands coming to. Continue reading
Madonna Uses Ringtones To Hit #1 Despite Diminishing Radio Play
According to the Wall Street Journal online, "…The mobile-phone ring tone was more important in propelling Madonna’s hit single ‘Hung Up’ to the top of the charts than radio airplay…". Continue reading
Fall Out Boy Creates Successful Viral Campaign With MyLocalBands.com
EMO faves Fall Out Boy are partnering with both Google Maps and MyLocalBands.com in a novel approach to creating viral buzz for their first ever leap to arenas with openers. Continue reading
UK Acts Lead The Way In Net Promo
Interesting article from the UK via Rueters news service on bands breaking via the net: "…It’s very tempting to say we don’t need the music industry," said "Dobs" Vye of. Continue reading
Blog Trackers Measure Band Buzz
So you read the Mediabase, Soundscan and even Big Champagne’s P2P numbers and think you know what’s going on the street? Recently you’ve even added checking how many new friends. Continue reading
Korn Sells Anothers Piece Of Their Soul
We’ve tried to be open minded but Korn and managers The Firm have gone too far. Creative thinking and dealing making usually excites us. After all ,the music industry is. Continue reading
Lets Give Away The Music
In yesterday’s newsletter music commentator Bob Lefsetz wrote: "…you’ve got to know where in the food chain to charge. It might be that the record labels are charging at the. Continue reading
The Big Takeover’s Critique Of Our Manifesto For Change In The Music Industry
Recently we published Hypebot’s Manifesto For Change In The Music Industry (read it here). The music magazine The Big Takeover and it’s online counterpart published a blow by blow critique. Continue reading
Prince, Dylan And Others Embrace Multi-Platform Promo Push
There is an increasing need for artists to promote new releases across multiple platforms in an era of increasingly fractured media. Digital Music News pointed to Prince whose new video. Continue reading
