Thanks to Hypebot reader Alison Noise who tipped us off to what some say is the real story behind Sandi Thom’s month of nightly webcasts from her UK apartment that. Continue reading

Throughout our entire career we’ve seen great careers derailed and many dollars lost  because miof sunderstandings that led to lawsuits. Even in the new music business – perhaps particularly in. Continue reading

A month ago we wrote about UK musician Sandi Thom broadcasting live performances for 21 straight nights from her tiny apartment.  More than 100,000 people tuned in and now she’s. Continue reading

Good communication with your fans is a cornerstone of the post-net music industry.  But in an era of spam and email overload is email marketing still effective?  Web based application. Continue reading

On his blog marketing guru Seth Godin takes a look at how The Beatles became famous and calls them a classic marketing success. The Fab Four were no overnight sensations. Continue reading

It’s aimed mostly at the part-time musician and home music enthusiast, but Business Week has published and neat little guide to the world of digital music including a little slide. Continue reading

Marketing guru Seth Godin has long pushed a customer centered marketing approach that translates well to the music industry. (Think country music stars standing in the rain at the State. Continue reading

Thursday the folks at FanMail and Jambase are hosting a free 45 minute webinar that will discuss basic fan-centric marketing strategies as well as take a look at the cool. Continue reading

Hoobastank has followed Fall Out Boy’s lead and formed an alliance with live music fan site mylocalbands.com for an upcoming CD release tour.  But Hooby smartly takes the promo two. Continue reading