Music Marketing

From South Africa: Web Made Superstars

If you need proof of just how far globally the new music industry paradigm is reaching, check out this article on "Web-Made Superstars" from South Africa’s Mail & Gaurdian: "…No. Continue reading

Bruce Houghton on 05/17/2006 in Music Marketing | Permalink | Comments (0)
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Fan Photos Enhance 30 Seconds To Mars iTunes Bundle

Click on the image to enlarge. Virgin act 30 Seconds To Mars asked fans to submit photos to be included in digital liner notes for it’s new single and turned. Continue reading

Bruce Houghton on 05/16/2006 in Major Labels | Permalink | Comments (1)
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Sandi Thom Story Update

The marketing of Sandi Thom continues… Stories of unsigned UK musician Sandi Thom doing 21 shows broadcast over the net from her tiny UK apartment and capturing an audience of. Continue reading

Bruce Houghton on 05/15/2006 in Music Marketing | Permalink | Comments (0)
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New Head Automaica Site Encourages Fan Content & Tagging With Prizes

Warner Music tech guy Ethan Kaplan launched an updated web site for new artist Head Automatica’s yesterday.  It’s somewhat unique because of it’s extensive use of tagging and fan created. Continue reading

Bruce Houghton on 05/11/2006 in Music Marketing | Permalink | Comments (1)
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Indie Musician John Vanderslice Says Online Is All That Matters

"When I got the ‘C’ letter grade review in Spin, I heard nothing. Not from anybody. No one ever said anything to me. But whenever I got a good review. Continue reading

Bruce Houghton on 05/05/2006 in Music Marketing | Permalink | Comments (3)
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SMART MARKETING: Mobb Deep Hits The Subways

Not sure if a CD titled Blood Money is what we want the kids buying, but Mobb Deep will be riding New York City’s subways in the hours after school. Continue reading

Bruce Houghton on 04/27/2006 in Music Marketing | Permalink | Comments (0)
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TWO OPPOSING VIEWPOINTS ON THE SANDI THOM STORY

HYPEBOT & COOLFER FACE OFF We’ve been writing for weeks applauding Sandi Thom and 21 nights of webcasted concerts from her UK apartment.  After her recent signing to RCA it. Continue reading

Bruce Houghton on 04/17/2006 in Music Marketing | Permalink | Comments (8)
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The Lefsetz New Band Primer

Commentator Bob Lefsetz last week published a road map for potential success in the new music industry under the tile "New Band Primer".    Success is first and foremost about. Continue reading

Bruce Houghton on 04/14/2006 in Music Marketing | Permalink | Comments (0)
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A Worthy Click: New Head Automatica Site Launches

A cool and engaging web site should be – after the music itself and a great live show – the cornerstone of every band’s marketing. So we’re always on the. Continue reading

Bruce Houghton on 04/13/2006 in Major Labels | Permalink | Comments (1)
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FanMail Case Study Series Part II: Jam Band Umphrey’s McGee

As we wrote a few days ago when posting the FanMail case study on Sci Fidelity Records, self-produced clearly have the point of the company authoring them.  But that doesn’t. Continue reading

Bruce Houghton on 04/13/2006 in Music Marketing | Permalink | Comments (0)
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