Music Marketing

Sonic Branding Taps The Power Of Music

Save this for one of those days when you begin to doubt the power of music in this age of media-overload: Take a look inside the emerging world of sonic. Continue reading

Bruce Houghton on 07/04/2006 in Music Marketing | Permalink | Comments (0)
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Two New Surveys Show Vexing Shifts In Music Consumption

Two new surveys show just how drastically listening habits are shifting and presenting new challenges for the music industry. A new IPSOS poll reveals that 20% of Americans over age. Continue reading

Bruce Houghton on 06/30/2006 in Music Marketing | Permalink | Comments (1)
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Billy Bragg Forces MySpace To Make Terms More Artist Friendly

Following much publicized criticism by UK musician Billy Bragg and others (read initial coverage here), My Space has changed its Terms & Conditions.  The original wording in effect gave MySpace. Continue reading

Bruce Houghton on 06/29/2006 in Music Marketing | Permalink | Comments (0)
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The MySpace Series Part IX: How The MySpace Generation Became The Survey Generation

MySpace and the net have encouraged teens to make a great deal of their once private information public.  "I just broke up with my girlfriend and it hurts. "I’m going. Continue reading

Bruce Houghton on 06/27/2006 in Music Marketing | Permalink | Comments (1)
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Net, Blogs, and Playlisting Are Changing The Rules Of Music Marketing

The Washington Post has taken a comprehensive look at how the internet, bloggers and playlisting is changing the way people discover music and the new life that the net is. Continue reading

Bruce Houghton on 06/26/2006 in Music Marketing | Permalink | Comments (2)
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MTV2 Goes User Generated With “All That Rocks”

A new MTV2 show "All That Rocks" debuting July 30 jumps with both feet onto the user-generated content bandwagon. The show borrows a bit from YouTube and other video sharing. Continue reading

Bruce Houghton on 06/22/2006 in Music Marketing | Permalink | Comments (2)
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Five Mistakes Band & Label Sites Make

Too much Flash – Okay, I get it. You’re creative. Awesome. But you’re totally wasting my morning as I helplessly wait for your designer’s dancing sausages to finish loading. Crappy. Continue reading

Bruce Houghton on 06/19/2006 in Music Marketing | Permalink | Comments (2)
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Pitchfork – The Site Music-Heads Love To Hate

"Pitchforkmedia.com has become the main arbiter of taste among independent music fans, a distinction once claimed by zines, college radio, and mainstream music mags that risked advertising dollars by taking. Continue reading

Bruce Houghton on 06/19/2006 in Music Marketing | Permalink | Comments (0)
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EMI Wants YouTube Crackdown

EMI Music Publishing is in talks with YouTube, Revver and other video sites about helping to to he monitor the use of its copyrights in unauthorized music videos that are. Continue reading

Bruce Houghton on 06/15/2006 in Music Marketing | Permalink | Comments (0)
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Labels Stifle Viral Marketing With Push To End Fan Videos

YouTube and other video sharing sites are sprinkled liberally with teens using songs as the background to silly stunts, dances and even parodies of "official" videos.  Recently, a skit by. Continue reading

Bruce Houghton on 06/13/2006 in Music Marketing | Permalink | Comments (2)
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