Music Marketing

Packaging Music As A Product

"Music itself is not a product. A thing of beauty, a universal language, an outpouring essential to life and expression, yes – but not a product…More and more it attempts. Continue reading

Bruce Houghton on 07/28/2006 in Music Marketing | Permalink | Comments (4)
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More Astroturphing Sightings

A piece we wrote last week on Paul Young’s Anti-Astroturphing  Campaign – the practice of creating buzz by creating the appearance of buzz – led to some interesting connections (as. Continue reading

Bruce Houghton on 07/27/2006 in Music Marketing | Permalink | Comments (1)
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MySpace – The Next Generation

"Fox Interactive Media is in the midst of a massive push to harness the power of MySpace and its other Web-based businesses to redefine online advertising and marketing, e-commerce, digital. Continue reading

Bruce Houghton on 07/26/2006 in Music Marketing | Permalink | Comments (0)
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Astroturfing Hurts The Industry

It may have started with Trini Lopez’s manager paying girls to throw their panties on stage, but the practice of creating buzz by creating the appearance of buzz is still. Continue reading

Bruce Houghton on 07/21/2006 in Music Marketing | Permalink | Comments (2)
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Mercury Prize Announces Nominees

The nominations for the UK’s highly respected Mercury Prize have been announced. Chosen by a panel of judges headed by Simon Frith, the overall winner will be announced on September. Continue reading

Bruce Houghton on 07/19/2006 in Music Marketing | Permalink | Comments (1)
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EMI’s Fan-Centric Marketing For Janet Jackson & Robbie Williams

Janet Jackson is asking her fans to design her new CD cover via a contest on Yahoo! Music. Four winners determined by Jackson will see their designs grace the cover. Continue reading

Bruce Houghton on 07/18/2006 in Major Labels | Permalink | Comments (1)
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EXCLUSIVE: Prince’s NPG Music Club Goes Dark After Legal Challenge

Despite winning a prestigious Webby Lifetime Achievement Award earlier this year, Prince’s online fan club launched in 2001 on Valentine’s Day has shut down. A visit to NPGMusicClub.com shows only. Continue reading

Bruce Houghton on 07/11/2006 in Music Marketing | Permalink | Comments (20)
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Two Smart Cross-Promos: Phish Live and Y100 + WXPN.

Phish fans can communally celebrate the July 10th release of  "Live In Brooklyn" as separate 2 DVD and 3 CD sets by heading to one of 99 one time only. Continue reading

Bruce Houghton on 07/10/2006 in Music Marketing | Permalink | Comments (0)
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The Staying Power Of All Things Bon Jovi

Bon Jovi – 47,969 My Morning Jacket – 37,793 Number of Friends on MySpace You love them or you hate them, but you have to admire the staying power of. Continue reading

Bruce Houghton on 07/07/2006 in Music Marketing | Permalink | Comments (0)
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Wind-Up Delivers Seether Direct To Gamers

Going where the audience is almost always makes smart marketing sense, and that’s just what indie Wind-Up is doing by delivering free content of alternative rockers Seether formated for the. Continue reading

Bruce Houghton on 07/06/2006 in Indie Music | Permalink | Comments (0)
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