Music Marketing

Terry McBride’s New Music Industry

A WIRED Magazine article on music manager Terry McBride’s plans to reinvent the way his artists (including Bare Naked Ladies, Sarah McLachlan, Avril Lavigne and more) sell and promote their. Continue reading

Bruce Houghton on 08/25/2006 in Indie Music | Permalink | Comments (2)
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EXCLUSIVE: Interview With “Future Of Music” and SongSpot’s Gerd Leonhard

Gerd Leonhard may be best known as the co-author of The Future Of Music: A Manifesto For Digital Music, consultant and frequent speaker at industry conferences. But he’s also the. Continue reading

Bruce Houghton on 08/23/2006 in Music Marketing | Permalink | Comments (1)
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Lefsetz Nails It: “It Just Has To RESONATE”

My favorite quote in a very long time comes from music industry commentator Bob Lefsetz "It’s no longer about hype/marketing, but brand MANAGEMENT! But that requires the underlying product to. Continue reading

Bruce Houghton on 08/16/2006 in Music Marketing | Permalink | Comments (1)
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Fan Slide Shows With Flickrshow

Fan created content is both popular and free. But how do you make it compelling? Flickrshow makes adding a slide show of fan photos stored for free on Flickr a. Continue reading

Bruce Houghton on 08/10/2006 in Music Marketing | Permalink | Comments (0)
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Fanfare Magazine Offers Reviews For $’s

And we wonder why people don’t trust the media… Classical music magazine Fanfare is openly offering reviews and interviews in exchange for ad $’s according to the Orange County Register.. Continue reading

Bruce Houghton on 08/09/2006 in Music Marketing | Permalink | Comments (1)
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Jamie Kristine Seerman: Organic Growth Or Astroturfing?

UPDATED: Building a real fans via the net or another example astroturfing?  You be the judge. Reuters is running a very complimentary piece on singer/songwriter Jamie Kristine Seerman (aka jaymay). Continue reading

Bruce Houghton on 08/09/2006 in Music Marketing | Permalink | Comments (9)
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Hawthorne Heights Files Lawsuit Against Victory Records

The poster boys for both MySpace and Victory Records Hawthorne Heights have filed suit against the label claiming that the label has "severely damaged the band’s reputation and relationship with. Continue reading

Bruce Houghton on 08/08/2006 in Indie Music | Permalink | Comments (0)
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Judges Named For Sixth Annual Independent Music Awards

(CelebrityAccess MediaWire) The first group of judges for the Sixth Annual Independent Music Awards (IMAs) has been confirmed: Ozzy Osbourne, Buddy Guy, Bill Frisell, Marc Ribot, Wynonna, Cyndi Lauper, McCoy. Continue reading

Bruce Houghton on 08/04/2006 in Music Marketing | Permalink | Comments (0)
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Live Nation Buys Musictoday

Live Nation has agreed to acquire a majority stake in Musictoday for an undisclosed sum, a leader in connecting artists directly to their fans through online fan clubs, artist e-commerce. Continue reading

Bruce Houghton on 07/31/2006 in Music Marketing | Permalink | Comments (0)
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Is Bebo The MySpace Music Killer?

Social networking site Bebo has added music community features and the initial response has been impressive with more that 25,000 bands and tens of thousands of fans jumping on the. Continue reading

Bruce Houghton on 07/31/2006 in Music Marketing | Permalink | Comments (2)
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