Music Marketing

ReverbNation Builds Community By Empowering The Artist

Last week I had a chance to test drive music community and indie artist empowerment tool ReverbNation and was impressed by what I saw.  Still in beta and launching October. Continue reading

Bruce Houghton on 09/19/2006 in Live & Touring | Permalink | Comments (3)
Share on:

Gawker Media Launches Idolator Music Blog

Blog publisher Gawker Media has just launched music blog Idolator.  They claim to want to get beyond the snobishness of many of the current music and fan blogs, but their. Continue reading

Bruce Houghton on 09/14/2006 in Music Marketing | Permalink | Comments (0)
Share on:

B-Side Grabs “Before The Music Dies” Film

Innovative film distributor BSide Entertainment has grabbed the North American rights to "Before The Music Dies". The film which was a hit at SXSW and on the festival circuit takes. Continue reading

Bruce Houghton on 09/14/2006 in Music Marketing | Permalink | Comments (0)
Share on:

Universal Attacks MySpace And YouTube

Yesterday Universal Music Group Chairman Doug Morris attacked social networking sites like MySpace and YouTube arguing that the sites assist users in violating copyrights of music videos and other content.. Continue reading

Bruce Houghton on 09/14/2006 in Music Marketing | Permalink | Comments (0)
Share on:

Broadjam Delivers Indie Tracks To Radio, But It’s No Bargain.

Broadjam, one of several sites who enable indie musicians sell downloads direct to fans has added "Radio Delivers" to it’s suite of services.  Using the same company and technology that. Continue reading

Bruce Houghton on 09/12/2006 in Music Marketing | Permalink | Comments (1)
Share on:

The Real Story Behind MySpace?

MySpace is the example everyone’s uses to prove the viral marketing power and potential of the net.  The company’s overnight success is the envy of anyone trying to find a. Continue reading

Bruce Houghton on 09/12/2006 in Music Marketing | Permalink | Comments (0)
Share on:

OK Go’s Net Strategy Not Really Paying Off…Yet.

Billboard takes a detailed look on OK Go’s creative use of the internet to create buzz over the last year and how it’s not quite turning into sales…yet. (full story)

Bruce Houghton on 09/07/2006 in Music Marketing | Permalink | Comments (0)
Share on:

Film Answers “What Is Indie?”

At a time when independent artists in the music industry have more power and control over their careers than ever before, "What is INDIE?" is a documentary film that tries. Continue reading

Bruce Houghton on 09/06/2006 in Indie Music | Permalink | Comments (0)
Share on:

OK GO, A Bathroom, You Tube & Viral Marketing

Soon our entire lives will be televised. Much has been made in the blogosphere of OK GO’s clever use of new media and viral marketing. Rightfully so, as witnessed by. Continue reading

Bruce Houghton on 09/05/2006 in Music Marketing | Permalink | Comments (1)
Share on:

Generating Buzz With Viral Campaigns

SearchEngineWatch takes techie look at the methods and the effectiveness of link baiting and ("…attracting anyone who can link to your site. The goal is to get the highest level. Continue reading

Bruce Houghton on 08/30/2006 in Music Marketing | Permalink | Comments (0)
Share on:
Top