Music Marketing

Marketing Guru Seth Godin Says Embrace Music Industry’s “Dip”

Marketing guru Seth Godin has new new book coming in May called "The Dip".  On his blog recently he used the music industry as an example of how "The Dip". Continue reading

Bruce Houghton on 03/29/2007 in D.I.Y. | Permalink | Comments (0)
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7 Digital Grabs Access To Bebos 31 Million Users

7digital and Bebo have announced a partnership which will allow Bebo’s 31 million users worldwide to download music directly from the social networking site.  Bebo currently has over 450,000 registered. Continue reading

Bruce Houghton on 03/29/2007 in D.I.Y. | Permalink | Comments (3)
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EMI Cuts Exclusive Nokia Cross-Promo Pact

The announcement action in the music space this week is in Florida at the CITA mobile phone conference. During a keynote speech there today, EMI CEO Eric Nicoli announced a. Continue reading

Bruce Houghton on 03/28/2007 in Apps, Mobile & SMS | Permalink | Comments (0)
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NY Times Looks At New Music Business

“You have to create an almost hysterical pace to find hits to sell as digital downloads and ring tones that everybody’s going to want. It’s scary.” –  former Atlantic President. Continue reading

Bruce Houghton on 03/28/2007 in D.I.Y. | Permalink | Comments (1)
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Mozes Cuts Universal SMS Pact And Offers Service Free To Indies

SMS broadcast service Mozes has cut a major deal with the Universal Motown record group for campaigns by a bevy of the label’s acts. (details here) The company also told. Continue reading

Bruce Houghton on 03/27/2007 in Apps, Mobile & SMS | Permalink | Comments (1)
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Indie Fueld By Ramen To Launch Streaming Destination

Indie label Fueled By Ramen who already uses new technologies and the net better than most, is set to launch its own streaming destination FBR+ tomorrow 3/27 with a live. Continue reading

Bruce Houghton on 03/26/2007 in D.I.Y. | Permalink | Comments (0)
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Three Music 2.0 Services Worth Watching

Patrick May agent provocateur for our sister firm Skyline Music and one of our SxSW scouts came back from the trade show with these three tips: Disc Revolt – Provides. Continue reading

Bruce Houghton on 03/26/2007 in D.I.Y. | Permalink | Comments (1)
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Who Benefits As New Royalty Demands Rise?

Even as music sales are dropping, mechanical and performance royalties are at all time highs thanks payments from emerging media. The push for even higher payments reached new levels this. Continue reading

Bruce Houghton on 03/23/2007 in D.I.Y. | Permalink | Comments (0)
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Today Is They Day We Find Out If Bloggers Can Influence The iTunes Charts

A large group of bloggers and podcasters are urging their fans to join together today March 22nd and make an independently released track #1 on the iTunes chart with a. Continue reading

Bruce Houghton on 03/22/2007 in Indie Music | Permalink | Comments (3)
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Relix & Global Rhythm Go Free Online

Two major music magazines Relix and Global Rhythm will be available for free online starting with their next issues. Other Zenbu Media titles Metal Edge,and Metal Maniacs will also add. Continue reading

Bruce Houghton on 03/21/2007 in Music Marketing | Permalink | Comments (1)
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