Music Marketing

EMI Readies Catalog Push With “All You Need is Love(mark)” Twist

The outsourcing trend continues with EMI Music Marketing’s US catalog unit hire of ad firm Saatchi & Saatchi to develop and execute strategic consumer marketing campaigns for key titles from. Continue reading

Bruce Houghton on 08/15/2007 in D.I.Y. | Permalink | Comments (0)
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Understaffed Epic Hires Competition To Promote New Releases

Is this what it has come to? Lacking a proper Hip Hop/R&B promo team Epic shunned the indie promo and marketing community and hired competing hip hop label Koch to. Continue reading

Bruce Houghton on 08/14/2007 in Indie Music | Permalink | Comments (3)
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Google’s Role And Other Details Of Universal DRM Free Experiment Emerge

>>> The Google Factor – Amidst all the noise about Universal’s DRM-free experiment and the middle finger it points at iTunes was a mention of Google.  This alliance as well. Continue reading

Bruce Houghton on 08/13/2007 in D.I.Y. | Permalink | Comments (3)
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AT&T Tried To Silence Pearl Jam. Here’s The Full Video

Bruce Houghton on 08/10/2007 in Music Marketing | Permalink | Comments (0)
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Great Quote: “The Record Industry….”

“The record industry, like many people, always has to be dragged kicking and screaming into its bliss. If they can mutate and reinvent themselves, basically as holding companies for artists. Continue reading

Bruce Houghton on 08/10/2007 in Music Marketing | Permalink | Comments (1)
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Vote Now In 2007 Digital Music Promotions Poll

You can share your opinion on the market impact of digital music in the 2007 Digital Music Promotions Poll.  The survey is currently soliciting input from music and consumer goods. Continue reading

Bruce Houghton on 08/09/2007 in Music Marketing | Permalink | Comments (0)
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SF’s Bandwith Conference Adds WB VP Keynote

The Bandwidth Conference announced today that Peter Standish, VP of Marketing at Warner Bros. Records, will be a featured speaker at the conference this August.  At Warner Bros. Records, Mr.. Continue reading

Bruce Houghton on 08/01/2007 in Music Marketing | Permalink | Comments (0)
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Dave Mathews Gives Starbucks Exclusive Live CD

Starbucks stores have grabbed an exclusive on the Dave Matthews Band “Live Trax” CD starting today.  The compilation from Bama Rags/RCA Records features recordings of performances dating back to 1995. . Continue reading

Bruce Houghton on 07/31/2007 in Music Marketing | Permalink | Comments (0)
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Hypebot’s Coolfer Interview Part II

Part II of our interview with fellow music industry blogger Glenn Peoples of Coolfer.com. Read Part 1 here. HYPEBOT – You dropped advertising on Coolfer.  Why?  What has the response. Continue reading

Bruce Houghton on 07/27/2007 in Music Marketing | Permalink | Comments (0)
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Update: Banned LA Times “Free Music” Columinst Responds

"Obviously no columnist is ever very happy about having their column killed. But I’m much more disappointed that the column that was killed was full of ideas about how to. Continue reading

Bruce Houghton on 07/26/2007 in Music Marketing | Permalink | Comments (0)
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