Music Marketing

YouLicense Streamlines Music Content Acquisiton Process

The big boys have agents and companies like VerveLife to shop deals in film, TV and corporate America. But how can the little guys play the same game? YouLicense is. Continue reading

Bruce Houghton on 09/05/2007 in Music Marketing | Permalink | Comments (0)
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Rick Rubin’s Latest Discovery: Paul Potts

This is not a joke.  This unassuming guy who was discovered on a UK TV show grabs you the second he opens his mouth. Rick Rubin says it makes him. Continue reading

Bruce Houghton on 09/04/2007 in Music Marketing | Permalink | Comments (5)
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Can Rick Rubin Save The Music Business?

The New York Times Magazine this week took an in depth look at super producer and new Columbia co-president Rick Rubin.  "So many of the decisions at these companies have. Continue reading

Bruce Houghton on 09/04/2007 in Major Labels | Permalink | Comments (1)
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Another Great Lefsetz Quote…

"We’re all getting our information from somewhere different.  There is no center.  And what the major labels are playing to is the center. – Bob Lefsetz

Bruce Houghton on 08/28/2007 in Music Marketing | Permalink | Comments (0)
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Springsteen Gives Away New Single “Radio Nowhere”. Announces Tour

The first single from Bruce Springsteen’s upcoming CD, "Radio Nowhere", is available as a free download all week via the Guardian UK here.  iTunes is offering the free download "exclusively". Continue reading

Bruce Houghton on 08/28/2007 in Music Marketing | Permalink | Comments (0)
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Popkomm Nominates 8 Innovative Music 2.0 Companies

Popkomm has chosen eight of the most innovative music business 2.0 companies as nominees for it’s 2007 Popkomm IMEA award. BMAT (Spain) – a music recommendation system GD Worldwide’s Usync. Continue reading

Bruce Houghton on 08/27/2007 in D.I.Y. | Permalink | Comments (3)
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A New Music Business Reading List For The Dog Days Of Summer

>>> The 2007 Digital Music Survey, a UK study by Entertainment Media Research showed that illegal downloads are at an all time high just as paid download growth is slowing and. Continue reading

Bruce Houghton on 08/25/2007 in D.I.Y. | Permalink | Comments (0)
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Rhino Kills Free Downloads For Deadheads

You could almost credit the Grateful Dead with creating the first P2P. Long before computer file sharing  fans were encouraged by the band to tape shows and share them freely. Continue reading

Bruce Houghton on 08/23/2007 in D.I.Y. | Permalink | Comments (4)
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PassAlong Expands StoreBlocks And Partners With MedaTree

PassAlong Networks has upgraded its StoreBlocks Incentive Marketing Platform and partnered with MediaTree – a company that has designed campaigns for companies such as PepsiCo, Red Cross, Scotties Tissues, MTV. Continue reading

Bruce Houghton on 08/22/2007 in D.I.Y. | Permalink | Comments (0)
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will.i.am shares love with musicane widget and drm-free release

As part of Universal’s growing DRM-free experiment, Musicane has created a will.i.am widget to coincide with the Interscope release of the Black Eyed Pea founder’s solo single "I Got It. Continue reading

Bruce Houghton on 08/16/2007 in D.I.Y. | Permalink | Comments (1)
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