Six Degrees Of Music Repositioning
Product repositioning is a buzz concept that is easy to dismiss. But for labels trying to monetize existing investments and artists attempting to make noise in a crowded marketplace, repositioning. Continue reading
100 Free & Affordable High & Low Tech Music Promotion Tips – Part 2
11. Put your promo online in downloadable form for easy access by the media and your fans.12. Enable and encourage others to do your promo for you. Ask fans to. Continue reading
Music Buyer 2.0 – More Of Them But They Each Spend A Lot Less
An analysis of combined data from the Bridge Ratings data and the US Census Bureau showed that despite the popular belief that fewer people are buying music; there is actually. Continue reading
100 Free & Affordable High & Low Tech Music Promotion Tips – Part 1
Never leave promotion to the other guy. Depending on your point of view don’t count on the label, band or publicist to do their jobs. Do it yourself or ot. Continue reading
Viva la Rock Connect Bands With Brands
LA based Viva la Rock connect bands with brands. The agency founded by two former Atlantic Records marketing executives, Julianne Hintz and Lindsay Harris, develop campaigns connecting artists, actors and. Continue reading
EMI’s Angel Launches ScoutR Online A&R Community
EMI’s Angel Music Group has re-launched its label website with a new focus as an online A&R submission system. ScoutR is part of an online social network where fans can. Continue reading
Britney Spears Scores For MTV As Ratings Jump 23%
We can say anything we want about how horrible Britney and MTV’s Video Music Awards have become, but viewers tuned in not out in record numbers. The 2007 VMA premiere. Continue reading
MySpace Slides As Facebook Continues Climb
click on image to enlarge My Space traffic is trending downward for the first time in months and Facebook usage continues its slow but steady upward climb. Where are you. Continue reading
Earvolution Sets Out Prove MP3 Blogs Can Spawn Record Label 2.0
Popular mp3 blog Earvolution is out to prove that music blogs can spawn the next record labels with its first release. Wired’s Listening Post agrees that mp3 blogs could spawn. Continue reading
What MySpace Could Learn From Google And How It Could Change The Music Business
We get some pretty informed comments on Hypebot, but I admit that I was surprised when one of the best comments to cross screen recently was about a multi-part series. Continue reading
