Santana’s Shoes vs. Axl & Dr. Pepper: How Marketers Use Music
Two press releases crossed my desk yesterday. Here are excerpts: "…‘Carlos and Mariah’…Highlighting Carlos Santana and his "Carlos by Carlos Santana" line of fashion-forward women’s shoes, which is sold at. Continue reading
Where Do You Spend Your Ad Dollars?
Stats for overall media buys in 2007 NATIONAL TV 32.0% MAGAZINES 20.4% NEWSPAPERS 17.7% LOCAL TV 11.3% INTERNET 7.6% RADIO . Continue reading
Sadly Ministry Thinks 30 Sec. Samples Sell
I’ve always admired Ministry’s music even when I didn’t quite "get" it; and a new covers album showed real promise. But it’s now painfully obvious that being a forward thinking. Continue reading
MTV’s Rock Band Sells 6 Million Songs
MTV’s Rock Band video game continues to fly off the shelves, but more importantly for the music industry the game resulted in more than 6 million song downloads since its. Continue reading
Net Radio + Social Networking = Powerful Marketing
A new Arbitron and Edision Media Research study shows that weekly US online radio listenership has grown to 33 million for those 12+ Among web listeners, 63% have their own. Continue reading
When Music PR Goes To Far: Ashley Alexandra Dupre & Amie Street
How does Amie Street expect to be taken seriously as an indie music destination when it sends out press releases touting that its the only place you can find tracks. Continue reading
NIN’s Reznor Blasts Radiohead, Launches “Ghosts” Video Fest
In an interview with ABC, Nine Inch Nails’ Trent Reznor question the manner and motives of the recent Radiohead pay what you want self-release. "I think the way they parlayed. Continue reading
Reznor Rakes In $1.6M First Week Sales By Understanding His Fans
Trent Reznor and Nine Inch Nails may have found the Music 2.0 sweet spot with his multi-tiered price strategy. Just a week and a day after self-releasing the 36 track. Continue reading
iLike Scores Exclusives R.E.M. Album Debut
WMG’s R.E.M. and iLike announced today that "Accelerate", the band’s 14th studio album, will stream in its entirety exclusively on iLike and its syndicates beginning Monday, March 24th. The iLike. Continue reading
