Music Marketing

Freezepop: Finding An Audience Through Gaming

In this video from WePCTV, Boston based band Freezepop shares how they have been gaining fans via popular video games like Guitar Hero, Rock Band, and Dance Dance revolution. Originally. Continue reading

Bruce Houghton on 12/09/2008 in D.I.Y. | Permalink | Comments (0)
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What Is Working? – An Indie Label & D.I.Y. Series

Later this week we’ll begin publishing a series of posts produced in conjunction with U.S. indie label trade group the American Association Of Independent Music (A2IM) called "What Is Working".. Continue reading

Bruce Houghton on 12/08/2008 in D.I.Y. | Permalink | Comments (4)
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Jay-Z, Kayne West & A Striking Source Code Video

Last week Evan Roth was contacted to make a video for a Kanye West produced Jay-Z song from the new for film about B.I.G. as well as (RED)WIRE and the. Continue reading

Bruce Houghton on 12/03/2008 in Music Marketing | Permalink | Comments (0)
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Track What They’re Saying About You On Twitter

Twitter is like one big chat room. Tens of thousands of short comments and discussions about almost anything.  But what are people saying about you, your band or your latest. Continue reading

Bruce Houghton on 12/01/2008 in D.I.Y. | Permalink | Comments (0)
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Pete Orta On Creating A Pure Music Brand

Part 1 of 2.  An exclusive interview by frequent Hypebot contributor Kyle Bylin. (read part 2 here) Pete Orta is the Chief Creative Officer at marketing and branding firm Orta. Continue reading

Bruce Houghton on 12/01/2008 in Music Marketing | Permalink | Comments (8)
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Bono’s (RED) Preps For Monday Launch

READ MORE DETAILS OF THE LAUNCH AND AN INTERVIEW WITH THE CO-FOUNDER HERE. Bono lead fundraising vehicle (RED) is ramping up for an official launch on Monday December 1st, the. Continue reading

Bruce Houghton on 11/25/2008 in Music Marketing | Permalink | Comments (0)
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Top Music 2008: Paste And Blender

Paste’s Best Of 2008 1. She & Him, Volume One2. Sigur Rós, Med sud i eyrum…3. Vampire Weekend, Vampire Weekend4. Bon Iver, For Emma, Forever Ago5. Okkervil River – The. Continue reading

Bruce Houghton on 11/24/2008 in Music Marketing | Permalink | Comments (0)
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The Tipping Point Of The Ballad

GUEST POST by Kyle Bylin of indie label 50 Entertainment In Malcolm Gladwell’s book, The Tipping Point, he describes the levels at which the momentum of  change becomes unstoppable.  Expanding. Continue reading

Bruce Houghton on 11/21/2008 in Music Marketing | Permalink | Comments (3)
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MySpace Grabs Chinese Democracy Exclusive

"Chinese Democracy", the new album from Guns N’ Roses, will premier worldwide exclusively today through MySpace Music. Beginning today, fans can stream Chinese Democracy in its entirety on the band’s . Continue reading

Bruce Houghton on 11/20/2008 in Music Marketing | Permalink | Comments (0)
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Kayne West Uses imeem To “Leak” New Mixes

Kanye West released a new mixtape exclusively on imeem yesterday. “Sky High,” is a track-by-track remix of songs from Kanye’s 2007 album, “Graduation,” and other work. New beats were supplied. Continue reading

Bruce Houghton on 11/18/2008 in Music Marketing | Permalink | Comments (0)
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