Music Marketing

Bandcamp Exits Beta With Bit Of A Bang

Bandcamp, a (for the moment) free service that empowers artists to sell their music direct to fans and spread it across the net, has exited beta with a number of. Continue reading

Bruce Houghton on 03/03/2009 in Music Marketing | Permalink | Comments (6)
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eMusic Connects Fans To Facebook, Launches New “Free Music” Toolbar

eMusic has launched a new marketing campaign rebranding itself as the "internet's corner music store" where music discovery is enhanced by community and word of mouth. Integration with Facebook Connect. Continue reading

Bruce Houghton on 02/25/2009 in Indie Music | Permalink | Comments (0)
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Chris Cornell Gets Web Site Right

GUEST POST: This article by Scott Perry of Sperry Media was first published in the newsletter of his New Music Tipsheet. I really like the Chris Cornell website. Not only. Continue reading

Bruce Houghton on 02/25/2009 in Music Marketing | Permalink | Comments (4)
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Teens Prefer Music To Sex And Have No Intention Of Paying For It

Forget free love. Today's teens are far more interested in free music. A new survey of 1000 UK youth showed that 70% of 16-19 year olds would rather go without. Continue reading

Bruce Houghton on 02/23/2009 in Music Marketing | Permalink | Comments (3)
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30 Second History Of Internet Marketing

Wired’s John C. Abell moderated a panel at Social Media Week “Making the Brand: Social Media for the Long Haul”. The slides above kicked of the panel. (Sorry for the. Continue reading

Bruce Houghton on 02/20/2009 in Music Marketing | Permalink | Comments (2)
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Indie Band Pays Fans To Download Album

As part of  a marketing campaign motivated by tough economic times and a cluttered music marketplace, Indie rock band Officer Roseland is paying fans $1 to download their new album. Continue reading

Bruce Houghton on 02/18/2009 in D.I.Y. | Permalink | Comments (11)
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Video: Groove Armada & Bicardi Review Their Unique Partnership

Groove Armada said goodbye to the major label machine and formed a partnership with Bacardi.  In this video from MidemNet, the stakeholders discuss how its worked so far and announce. Continue reading

Bruce Houghton on 02/05/2009 in Music Marketing | Permalink | Comments (0)
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Topspin Adds Two To Executive Team

CEO Ian Rogers has added to senior executives to his high profile artist services and technology startup Topspin Media. James Lamberti has been named VP of Marketing & Artist Services.. Continue reading

Bruce Houghton on 01/30/2009 in D.I.Y. | Permalink | Comments (0)
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Indie Music Discovery Site Fuzz.com To Shutter

Independent music promotion and discovery site Fuzz.com is shutting down in mid-February due to "increasing operating costs and flat revenues".  Sister site Blip.fm will remain open. A letter sent to. Continue reading

Bruce Houghton on 01/22/2009 in Music Marketing | Permalink | Comments (1)
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Matador’s Patrick Amory Shares “What Is Working?”

In conjunction with US. independent music trade group A2IM (American Association Of Independent Music), Hypebot has been asking indie professionals: In this fractured media landscape, what is working? What outlets. Continue reading

Bruce Houghton on 01/14/2009 in D.I.Y. | Permalink | Comments (0)
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