Music Marketing

Band Rewards Fans For Burning Their CD And Giving It Away

It's no secret that there is promotional power in giving away music, but just slapping a FREE banner on a web site doesn't cut it anymore.  Free is everywhere.  But. Continue reading

Bruce Houghton on 05/29/2009 in D.I.Y. | Permalink | Comments (0)
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SayNow Connects Artists To Fans Via Voice Mail & Text Messages

Our Call Katy Perry Now post last week led us to service provider SayNow. This free service connects bands with fans via voice mail and text messages.  Rapper Soulja Boy. Continue reading

Bruce Houghton on 05/28/2009 in Apps, Mobile & SMS | Permalink | Comments (2)
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ReverbNation To Indie Artists: We’ll Pay You To Give Away Your Music

New Sponsored Songs Program Also Offers Brands A Unique Opportunity To Connect With Elusive Indie Music Fans ReverbNation today announced that about 1000 of its almost 400,000 artist members will. Continue reading

Bruce Houghton on 05/21/2009 in D.I.Y. | Permalink | Comments (9)
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Is Music Marketing Changing To Meet Shifting Internet Usage Patterns?

From Teddy Wayne in the New York Times: "Internet use for “short-tail” sites with large audience reach has evolved… from portal-oriented sites, like shopping directories and Internet tools… to social. Continue reading

Bruce Houghton on 05/19/2009 in Music Marketing | Permalink | Comments (0)
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Music ID Service Shazam Sued

 Apple, Amazon, Verizon, AT&T, Samsung And Others Also Named Music ID and discovery tool Shazam has been sued for patent infringement.  Apple, Amazon, Napster, Motorola, Samsung Gracenote, Verizon Wireless, LG. Continue reading

Bruce Houghton on 05/18/2009 in Music Marketing | Permalink | Comments (2)
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Is The Tail Really Long? New Study Says P2P Primarily Peddles The Hits.

A new study by UK licensing body PRS and internet music activity tracker Big Champagne says that the top songs listed on the traditional charts are also the most popular. Continue reading

Bruce Houghton on 05/15/2009 in Music Marketing | Permalink | Comments (6)
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iLike Adds Custom iPhone Apps Plus Twitter, Ticketmaster, YouTube & MySpace Integration

iLike today launched an impressive suite of digital music marketing  tools including integration with Twitter, YouTube, MySpace and Ticketmaster, as well as, a system to easily create and distribute custom. Continue reading

Bruce Houghton on 05/13/2009 in D.I.Y. | Permalink | Comments (3)
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Seth Godin: Another View Of Free

We've looked at free music on Hypebot from almost every angle in recent weeks, but leave it to uber-marketer Seth Godin to find a new one: too much.  In this. Continue reading

Bruce Houghton on 05/12/2009 in Music Marketing | Permalink | Comments (14)
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Can Digital Music Marketing “Best Practices” Actually Increase Revenue?

Is it all a crap shoot or are there definable music 2.0 "best practices" that net results?  Topspin Media says there are and that their mission is not only to. Continue reading

Bruce Houghton on 05/05/2009 in Music Marketing | Permalink | Comments (2)
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Mounting A Band Web Campaign? Topspin Says “Best Practices” Matter.

  Early Data Reveals Surprises Including Twitter Direct band to fan sales is the new holy grail; not just for indie musicians, but for a growing number of major label. Continue reading

Bruce Houghton on 05/04/2009 in Music Marketing | Permalink | Comments (0)
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