“Mom, I Need Help Marketing My Music”
According to eMarketer, there are 32 million moms online in the US today, and the number is growing. A new pr and marketing program from Child's Play Communications dubbed Music. Continue reading
The Dares Do A Digital Age Houdini
The Guinness World Records has recognized jive act The Dares for the first concert to take place simultaneously in two places at the same time. Earlier this month during the. Continue reading
Your Online Music Marketing Report Card
This guest post is from Nick Crocker who runs Native, a digital agency based in Australia. You can read his blog or follow him on Twitter. Not every artist needs. Continue reading
Jay-Z Says Wendy’s Ad Helped Kill Auto-Tune
Explaining the inspiration behind his new track "Death Of Auto-Tune", that always marketing savvy Jay-Z pointed to a recent Wendy's commercial that spoofed both boys bands and the over-use of. Continue reading
A Look Inside Topspin’s Premium Offerings
Deluxe and limited editions are one of the new tools in the artist monetization Toolkit that seems to be working. Think of it as music's version of retail up-selling ("Do. Continue reading
Microsoft’s Bing Seach Engine & The Music Industry: How Does Your Band Bing?
No, that's not a typo (for once). I didn't mean bling. I'm referring to Bing, the new Microsoft search engine. It's the computer giant's latest attempt to grab search market. Continue reading
Google Wave: What Is It And What Will It Mean To Music Marketing?
Whether text messaging or Twitter, its important to keep up to date with the latest tools for maintaining the all important artist – fan relationship. The newest tool for communication. Continue reading
Travis Barker & DJ-AM Offer Mixtape In Exchange For A Tweet
Drummer Travis Barker and turntablist DJ-AM will trade you their latest mixtape “Fix Your Face Vol. 2 – Coachella ‘09” in exchange for a tweet. The duo, collectively known as. Continue reading
Longer, Higher Quality Music Samples Lead To More Sales, Study Finds
A report to be published in the International Journal of Internet Marketing and Advertising says that longer, higher quality free music samples engage more listeners and reduce the number of. Continue reading
Reader Poll: What Email Program Do You Use To Connect With Fans?
UPDATE: Please participate in an updated poll here. What program do you use to collect email addressees and stay connected with your fans? They come in all shapes and sizes. Continue reading
