Music Marketing

82% of Musicians Can’t Afford to Tour

Hitting the road used to be a rite of passage for artists and how most earned a living. But now the majority of musicians can’t afford to tour. With rising costs and fewer paying venues, only the biggest names are making money while everyone else is struggling or staying home.

Alana Bonilla on 02/04/2025 in D.I.Y. | Permalink | Comments (2)
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Lola Young’s Viral Breakthrough, Strategies of Lasting Fan Engagement

Lola Young’s viral breakthrough hit “Messy” took off months after its release. But was it luck or strategy? Here’s how influencer buzz and smart digital moves turned a moment into lasting success.

Alana Bonilla on 02/03/2025 in D.I.Y. | Permalink | Comments (0)
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Threads adds 1M daily

Meta’s Threads adds 1M daily, topping 320 monthly users

Meta’s X-like platform Threads adds 1M daily topping 320 million active users monthly, with that trajectory expected to continue or accelerate.

Bruce Houghton on 01/31/2025 in D.I.Y. | Permalink | Comments (0)
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How the Ralph Nader of music marketing promotes music

I call Brian Hazard the Ralph Nader of music marketing because he tests strategies and platforms and then shares what works and what doesn’t.

Alana Bonilla on 01/30/2025 in D.I.Y. | Permalink | Comments (1)
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Instagram Edits takes on TikTok with new Creator Tools App

Instagram Edits challenges TikTok’s CapCut with an app packed with advanced tools, trending audio, and premium features to support creators. Instagram Edits takes on TikTok with new Creator Tools App. Continue reading

Alana Bonilla on 01/30/2025 in Music Marketing | Permalink | Comments (3)
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Longtime Bandzoogle executive Dave Cool has been named President of MySeat Media

Bandzoogle’s Dave Cool named President of MySeat artist app platform

Longtime Bandzoogle executive Dave Cool has been named President of MySeat Media, the artist branded app platform.

Bruce Houghton on 01/29/2025 in Apps, Mobile & SMS | Permalink | Comments (1)
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social media for muscians

Social Media Trends for Musicians: What to track in 2025

Stay ahead in 2025 with the latest social media trends for musicians to track to improve their online presence and maximize engagement. From AI-driven content creation to the rise of niche platforms, these trends will transform how you connect with fans and promote your music this year.

Alana Bonilla on 01/29/2025 in D.I.Y. | Permalink | Comments (0)
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Best Free & Cheap Social Media Marketing Courses

Mastering social media marketing is essential in today’s competitive digital landscape, and the right courses can make all the difference. From free certifications to in-depth programs, these 10 courses will help you optimize your strategy, grow your audience, and stand out online.

Alana Bonilla on 01/28/2025 in D.I.Y. | Permalink | Comments (1)
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most read Hypebot posts music business news

Most Read Hypebot Posts: Quiet NAMM, Trump scares Music Biz & More

Catch up on what everybody has been talking about with this week’s most read Hypebot posts. We’ve got topics ranging from a quiet NAMM shows, Trump’s 2nd term making music pros nervous, and more…

Alana Bonilla on 01/27/2025 in Music Business | Permalink | Comments (0)
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independent musician news

DIY and Independent Musician News Last Week

This week, our tips and advice for the independent, do-it-yourselfers out there covered how to make more money from merch at shows, new music bills introduced, and more…

Alana Bonilla on 01/25/2025 in D.I.Y. | Permalink | Comments (0)
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