Music Marketing

TikTok US deal posting frequency

China, US sign off on TikTok US deal, but uncertainty remains

Both China and the USD have signed off on the TikTok US deal, according to multiple sources. But major uncertainties remain for artists, labels and all creators.

Bruce Houghton on 01/22/2026 in Music Business | Permalink | Comments (0)
Tags: , , , , , ,
Share on:
Ed Sheeran performs live.

Ed Sheeran Is Letting Fans Curate His Setlists. You Should Too. 

Ed Sheeran is letting fans curate five songs in his setlist on his current tour. Is this something all artists should take note of?

Jeremy Young on 01/21/2026 in Live & Ticketing | Permalink | Comments (0)
Tags: , , , , , ,
Share on:
Audiomack 50 million monthly active users

Audiomack hits 50M monthly active users, adds Artist Pro toolkit

Audiomack now has 50 million monthly active users fueled by 31% year over year growth. Learn how their human-powered curation and Audiomack Pro tools for artists are reshaping independent music discovery and marketing.

Bruce Houghton on 01/21/2026 in D.I.Y. | Permalink | Comments (0)
Tags:
Share on:
Vibrant Hypebot logo with colorful gradient design on a black background, representing music industry news and digital innovation for musicians and artists.

Free Instagram Edits App For Musicians: Marketing Made Easier

For years, the workflow for marketing music on Instagram and other short video platforms was a fragmented mess. Film on your phone, Airdrop to a laptop, edit in CapCut or Premiere, export, and Airdrop back.

Bruce Houghton on 01/20/2026 in D.I.Y. | Permalink | Comments (0)
Tags: , , , ,
Share on:
music streaming saturation

106,000-a-Day Deluge: 88% of Tracks Starve for Streams

According to Luminate’s 2025 Year-End Music Report, the global streaming landscape is becoming increasingly saturated. 106,000 new tracks are delivered to digital service providers (DSPs) every single day. This represents a 7% increase over the 2024 daily average of 99,000.

Bruce Houghton on 01/20/2026 in Music Business | Permalink | Comments (0)
Tags: , , , , , ,
Share on:
best time to release music

Could the Holiday Season be the Best Time to Release Music?

When is the best time to release new music? For decades, conventional wisdom is that the music industry shuts down between Thanksgiving and the New Year so don’t release anything then. But is that still true?

Bruce Houghton on 01/20/2026 in Indie Music | Permalink | Comments (0)
Share on:
Bandsintown For Artists Integrations help artists level up.

6 Ways Bandsintown’s New Marketplace Helps Artists Level Up

Bandsintown for Artists features over 30 integrations and partner tools to help indie artists grow, amplify their visibility, and connect closer to fans.

Jeremy Young on 01/15/2026 in Apps, Mobile & SMS | Permalink | Comments (0)
Tags: , , , , ,
Share on:
music producer in conversation

Stop Paying for Useless Music Promotion Metrics

Stop wasting money on vanity metrics like views and likes. This article explains how artists can drive real, measurable growth.

Jeremy Young on 01/13/2026 in Music Marketing | Permalink | Comments (0)
Tags: , , , , ,
Share on:
Record Store Day 2026

Hold This Date: Record Store Day 2026 is April 18 in US, UK & AU

All artists, labels, and fans should mark their calendars now: Record Store Day 2026 will take place on Saturday, April 18, across the U.S., U.K., A.U and other select markets. As always, the annual celebration spotlights independent artists and record stores with exclusive releases, special vinyl pressings, live performances, and in-store events.

Bruce Houghton on 01/07/2026 in D.I.Y. | Permalink | Comments (0)
Tags: , , , , , ,
Share on:
guitarist playing live in closeup

An Inside Look at How Brands Use Consumer Data to Source Aligned Music Talent

Our friends over at Luminate Data have shared their model for matching artists and consumer communities via Likability and Brand Endorsement consumer data. Learn more here.

Jeremy Young on 01/06/2026 in Music Marketing | Permalink | Comments (0)
Tags: , , , ,
Share on:
Musicians Guide to US TikTok deal

China hints US TikTok deal is not done as Creators eye new risks

Statements by a Chinese official point to a delay in the U.S. TikTok deal scheduled to close January 22. Whatever the timeline, new ownership and restrictions pose new risks for musicians, marketers, and all creators who rely on TikTok for discovery and fan engagement.

Bruce Houghton on 01/05/2026 in D.I.Y. | Permalink | Comments (0)
Tags: , , , , , ,
Share on:
Top