Music Marketing

Are View Counts Real on YouTube, TikTok, Instagram, Facebook?

View counts dominate every social platform – but are view counts real on YouTube, TikTok, Instagram , Facebook and more? Bobby Owsinski explores the truth about views and how misleading metrics are fooling creators, advertisers, and audiences alike.

Alana Bonilla on 04/18/2025 in Indie Music | Permalink | Comments (0)
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How To Use SubmitHub

What musicians need to know about SubmitHub and ads on Meta

Want results on Meta’s Facebook and Instagram without big spending? Brian Hazard breaks down how SubmitHub and ads on Meta might be the current best low-cost promo tool for indie artists.

Alana Bonilla on 04/17/2025 in D.I.Y. | Permalink | Comments (0)
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AI Generated comments are killing Social Media For Musicians

AI generated comments are taking over social media, frustrating users and raising questions about the authenticity of online interactions. Is this the beginning of a major shift in how we engage online?

Alana Bonilla on 04/16/2025 in Music Marketing | Permalink | Comments (0)
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Debunking Common Artificial Music Streaming Myths

hink artificial streaming is a quick fix for success? Think again. Learn artificial music streaming myths, why fake streams could hurt a career and how authentic growth is the key to long-term success.

Alana Bonilla on 04/15/2025 in Music Marketing | Permalink | Comments (0)
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Threads adds 1M daily

Musician’s Guide to Threads: Conversation and Community

With this Musician’s Guide to Threads learn how build real fan connections, boost engagement, and share your creative journey more authentically.

Alana Bonilla on 04/11/2025 in D.I.Y. | Permalink | Comments (0)
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How to Make the Most of your Spotify Artist Profile

Unlock the full potential of your Spotify Artist profile with these expert tips to boost your music, increase followers, drive concert sales, and more. 

Alana Bonilla on 04/09/2025 in D.I.Y. | Permalink | Comments (1)
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How To Use SubmitHub

How to improve a Playlist Strategy: SubmitHub Masterclass

Missed Symphonic’s SubmitHub Masterclass? Here’s a recap including 10 tips to help you target the right playlists, leverage Spotify’s algorithm, land more placements, and improve a playlist strategy.

Alana Bonilla on 04/09/2025 in D.I.Y. | Permalink | Comments (0)
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no do not

Musicians: Do not rely on social media to reach fans

On social media, a significant portion of your followers typically don’t see each post, with organic reach averaging around 2% to 6% of total followers. The lesson for musicians? Do not rely on social media to reach fans.

Bruce Houghton on 04/08/2025 in D.I.Y. | Permalink | Comments (1)
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Trump extends TikTok deadline as China blocks deal, investors sue

UPDATE: President Trump has extended the deadline requiring ByteDance to sell its U.S. TikTok operation or shut it down. An angry China reportedly blocked the deal and a group of U.S. investors threaten to complicate it further.

Bruce Houghton on 04/07/2025 in Music Marketing | Permalink | Comments (1)
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your morning coffee podcast

Your Morning Coffee Podcast: Shorter Songs • Old vs New School • UMG report analysis • More

Episode 243 of Jay Gilbert and Mike Etchart’s podcast Your Morning Coffee: Weekly News for the New Music Business is available now including audio drops with Harvey Mason Jr. from the Recording Academy, Michael Huppe of Sound Exchange, and MIDiA’s Mark Mulligan. LISTEN HERE:

Bruce Houghton on 04/07/2025 in Music Business | Permalink | Comments (0)
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