Being wrong has a standard protocol to follow and a path to go down. Better to be wrong than right because at least the answer is clear. "What do I. Continue reading

When first starting out, growing a fan base is one of the most difficult tasks any artist faces. At some point, the buzz grows and the momentum kicks in with. Continue reading

With so many things pulling at people's attention, sometimes adding long forgotten old school promotional tactics to your marketing mix can help get above the clutter.  Using regular mail and. Continue reading

As they should, every artist and label has an email list, blog and social networking pages.  But the assault of online information is overwhelming and it's harder and harder to. Continue reading

Ever wonder how that new indie buzz band got a sponsorship from Red Bull?  Forget about it. They had a label, agent or sponsorship guru hook them up, and that's. Continue reading

Yesterday Hypebot profiled indie band Officer Roseland's offer to pay fans $1 to download their new album. The promotion drew strong comments from some readers who thought the scheme devalued. Continue reading

It's important to take charge of your own promotion and not assume that anyone else is doing it for you.  But doing so requires making sure that you have all. Continue reading

Never leave promotion to someone else. Is it realistic to believe that the guy who counts the beer is also going to do the best job of promoting  your next. Continue reading