Clay Shirky: The Downside Of Attending To Fans
Lately, I’ve been re-reading Cognitive Surplus by Clay Shirky and found this quote to be simple, yet revealing. Considering how much artists are encouraged to attend to their fans, engage. Continue reading
RedAntenna Shares Listening Data With GigsWiz
Direct-to-fan marketing service RedAntenna is now collaborating with GigsWiz, a developer of analytics tools for the live music industry, to share data related to key decision making metrics. That way,. Continue reading
Topspin Media Now Sells Tickets
Some might be privy to this if they follow either the developments at Topspin Media or the marketing efforts of Band of Horses, The Pixies, Eminem, and The Dandy Warhols,. Continue reading
What I Learned At NMS: One Call To Action
This post is by Ryan Van Etten (@ryanve), Editor/Producer of VirtualMusic.tv; he was our featured corespondent at New Music Seminar in New York. "Why make your own website? You own. Continue reading
The Hypebot Hit Song Contest: Enter Now
(UPDATED) …Because The Grand Prize Alone Is Worth Over $3,500!!! Here at Hypebot, we’ve channeled our inner pop stars and have written the first data-driven hit song. The catch is. Continue reading
Interview: Jeff Price, TuneCore’s Outspoken CEO
On iTunes Delivery, His Competitors & More Yesterday, I spoke with Jeff Price, the CEO of the digital music distributor TuneCore. At recent events, certain companies have been advertising 24-hour. Continue reading
Why Data Is The Future Of The Music Business
Video: Topspin's Ian Rogers On Direct To Fan Data This video is months old, but I was struck by how clearly and succinctly it makes the case for direct to. Continue reading
The Winner: A New Skyline Music Logo
As regular Hypebot readers know, we're in the process of reshaping our parent company, national booking agency Skyline Music to better help our artists deal with the current realities of. Continue reading
Guguchu: First Gen. Widgets Coming Soon
Tech start-up Guguchu, a provider of an integrated data analytics, marketing and sales platform for artists, is due to release the first generation of its widgets. These first widgets will. Continue reading
Seth Godin: Get It Right For 10 People
(UPDATED) Don't Go For The Masses, Go Direct To Fan Major labels are mass marketing power giants; it’s what they do. Before the advent of the social web, they were. Continue reading
