D.I.Y.

Holiday Coke TV Spot Is A Musical “Train” Wreck

The tradition of using hit songs to enhance TV commercials is being turned on it's head as more major artists agree to write songs specifically for commercial use.  Results have. Continue reading

Bruce Houghton on 11/12/2010 in D.I.Y. | Permalink | Comments (2)
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On The Road With DJ Shadow Post #3 – Which Marketing Channels Are Working And Why

Michael Fiebach is the Project, Marketing and Merchandise Manager for DJ Shadow. As Michael and DJ Shadow have crossed North America on tour, Hypebot readers have been getting an exclusive. Continue reading

Bruce Houghton on 11/11/2010 in D.I.Y. | Permalink | Comments (2)
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Bands As A Business: Invest Money In Marketing

This is second part of my interview segment with Paige X. Cho, who is the Administration and Promotions Manager for digital distributor Valleyarm and author of the Melbourne music blog. Continue reading

admin on 11/11/2010 in D.I.Y. | Permalink | Comments (0)
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Image: Music 2.0 Is Dead, Long Live Music 2.0

This was drawn by Scott Andrew back in 2008. (Click image to enlarge.)

admin on 11/09/2010 in D.I.Y. | Permalink | Comments (0)
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What’s Your Criteria Of Making A Living From Music?

First, if you're making a living from music or know someone who is, we'd like to hear from you. For the rest, we're curious as to what making a living. Continue reading

admin on 11/09/2010 in D.I.Y. | Permalink | Comments (25)
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Fewer Than 30,000 Artists Are Making A Living

Topspin CEO Ian Rogers reported this weekend that fewer than 30,000 artists are making a living from music. Citing data from Songkick cofounder Ian Hogarth, who examined his database of. Continue reading

admin on 11/08/2010 in D.I.Y. | Permalink | Comments (19)
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New Bandcamp Buttons Show Facebook Like’s Power

Several months ago Bandcamp saw Facebook blow past search results as the #1 source of incoming traffic surpassing the combined referrals from Google, Yahoo, and Bing.  Motivated by their own. Continue reading

Bruce Houghton on 11/03/2010 in D.I.Y. | Permalink | Comments (2)
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Survey: Is Merchandise Helping To Offset Lower Recorded Music Sales?

As sales of recorded music have fallen, the importance of merchandise sales has grown for most artists as well as many record labels. But with the world economy stalled and. Continue reading

Bruce Houghton on 11/02/2010 in D.I.Y. | Permalink | Comments (4)
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We Love Your Songs: A Community For Artists

We Love Your Songs, an internet community for unsigned musicians and music fans, has launched after a year of planning and dreaming. Their goal is to empower unsigned artists and. Continue reading

admin on 11/02/2010 in D.I.Y. | Permalink | Comments (3)
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2 New Google Features Could Help Artists Find Fans

Google has introduced two new location based features that offer opportunites for musicans building a fan base in their home town, as well as those on tour. The first, Place. Continue reading

Bruce Houghton on 10/28/2010 in D.I.Y. | Permalink | Comments (2)
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