D.I.Y.

Freezepop: Finding An Audience Through Gaming

In this video from WePCTV, Boston based band Freezepop shares how they have been gaining fans via popular video games like Guitar Hero, Rock Band, and Dance Dance revolution. Originally. Continue reading

Bruce Houghton on 12/09/2008 in D.I.Y. | Permalink | Comments (0)

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What Is Working? – An Indie Label & D.I.Y. Series

Later this week we’ll begin publishing a series of posts produced in conjunction with U.S. indie label trade group the American Association Of Independent Music (A2IM) called "What Is Working".. Continue reading

Bruce Houghton on 12/08/2008 in D.I.Y. | Permalink | Comments (4)

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YouTube Taps Indie Music Via Rumblefish

In what could provide another small piece of the indie music income puzzle, YouTube has partnered with Rumblefish, the indie branding and music licensing agency, to provide users with access. Continue reading

Bruce Houghton on 12/08/2008 in D.I.Y. | Permalink | Comments (0)

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Never Forget: It’s Your Data

A Warning To Artists & Labels Knowing who your fans are may be the most important information that any artist or music marketer can posses. If you know the fans,. Continue reading

Bruce Houghton on 12/02/2008 in D.I.Y. | Permalink | Comments (6)

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Microsoft MSN UK Adds Unsigned Artists Site

A new feature of the MSN Music Channel in the UK, Unsigned will showcase upcoming bands and provide music industry advice. How to submit material – Each month, the team. Continue reading

Bruce Houghton on 12/02/2008 in D.I.Y. | Permalink | Comments (0)

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Track What They’re Saying About You On Twitter

Twitter is like one big chat room. Tens of thousands of short comments and discussions about almost anything. But what are people saying about you, your band or your latest. Continue reading

Bruce Houghton on 12/01/2008 in D.I.Y. | Permalink | Comments (0)

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A Beatle Goes D.I.Y. With A Little Help From Topsin

You know the music industry is changing when former Beatle and multi-platinum solo artist Paul McCartney decides to self-release an album with the help of a Santa Monica based tech. Continue reading

Bruce Houghton on 11/26/2008 in D.I.Y. | Permalink | Comments (0)

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Poll: Is There A Musical Middle Class?

Online Surveys & Market Research

Bruce Houghton on 11/24/2008 in D.I.Y. | Permalink | Comments (3)

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In Support Of The Musical Middle Class

A debate is raging on TechCrunch over the keynote at the Grammy Northwest Music Tech Summit by Topspin Media‘s Ian Rogers. TechCrunch readers are aggressively rebutting both the effectiveness of. Continue reading

Bruce Houghton on 11/20/2008 in D.I.Y. | Permalink | Comments (3)

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Be True To Yourself Or Listen To Others?

People like me spend a lot of time telling musicians to "be true to themselves". Much the same advice is given to entrepreneurs and other would be leaders. After all,. Continue reading