Best times to post on Social Media 2025
This guide will help maximize your engagement and visibility across Facebook, Instagram, YouTube, TikTok, and more. Learn the best times to post on social media in 2025.
Best Times to post on Social Media 2025
by Bobby Owsinski via Music 3.0
Most of us depend on social media to get the word out about our latest release, gig, video, or event. That means it’s more important than ever to know exactly when to post, since not paying attention to this crucial point can mean a lot fewer people see aware of our efforts. Sprout Social has posted a guide for the best times to post across multiple platforms based on insights from its 30,000 customers. Let’s take a look at each platform’s best times.
It’s a fact that 90% of online consumers keep a profile on Facebook. Not all check every day or even every week, but the best chance of reaching the majority of them is the following:
- Best days to post on Facebook: Mondays through Fridays
- Worst days to post on Facebook: Sundays
- Overall best time to post: Between 8AM and 9AM Eastern
IG is not too far behind Facebook in the number of users in that 82% of all people online have a profile on the platform. That means over 2 billion active users. Here’s the best times to try to reach them.
- Best days to post on Instagram: Mondays through Thursdays
- Worst days to post on Instagram: Saturdays
- Overall best time to post: 10AM to 3PM Eastern
YouTube
YouTube is the most important platform for getting the word out about new music for many musicians, so it’s best to have a plan before you post.
- Best days to post on YouTube: Monday through Thursday
- Worst days to post on YouTube: Saturday
- Overall best time to post: 1PM Eastern (10AM alternate)
TikTok
It’s still a crap shoot whether TikTok will be banned in the United States, but since at the time of this post it was still active, we’ll take a look at its user data. After all, at 2.65 billion active users, it’s not a platform to overlook.
- Best days to post on TikTok: Wednesdays
- Worst days to post on TikTok: Sundays
- Overall best time to post: 2PM to 5PM Eastern
X (Twitter)
A lot of people have given up on posting on X for reasons that we don’t need to go into here. If you do post on the platform, these are the best times.
- Best days to post on X (Twitter): Tuesdays through Thursdays
- Worst days to post on X (Twitter): Saturdays
- Overall best time to post: 9AM to 2PM Eastern
Takeaways
You can see that each platform is different, but there are some common threads between them. For instance:
- Best day to post on social media: Wednesdays
- Worst day to post on social media: Sundays
- Overall best time to post: 10AM to 1PM Eastern
The simplest advice is to schedule your posts for 10AM Eastern, and take a break from posting on the weekend, and your post should garner it’s greatest exposure.
Bobby Owsinski is a producer/engineer, author, blogger, podcaster, and coach. He has authored 24 books on music production, music, the music business, music AI, and social media.
