Musicians: Do not rely on social media to reach fans
On social media, a significant portion of your followers typically don’t see each post, with organic reach averaging around 2% to 6% of total followers. The lesson for musicians? Do not rely on social media to reach fans.
Which platforms are popular with fans also shift, as do the rules of how to reach them and the algorithms that get in the way. 5 years ago no one talked about TikTok. Now its very existence is in question.
Michael Brandvold and Jay Gilbert discuss the importance of not just relying on social media to reach your fanbase and what to do about it on the latest Music Biz Weekly Podcast. Watch and learn.
Also check out “How to Promote Music Beyond Social Media.”
Bruce Houghton
Musicians: Do not rely on social media to reach fans
FIND MORE FROM MUSIC BIZ WEEKLY & OTHER GREAT MUSIC BUSINESS AND INDIE MUSICIAN PODCAST EPISODES HERE.
Really enjoyed this podcast. I’m CTO of a new music app where we are trying to address some of these issues. One goal is NOT to be in the way between the musician and their followers/fans/superfans.