AI Generated comments are killing Social Media For Musicians
AI generated comments are taking over social media, frustrating users and raising questions about the authenticity of online interactions. Is this the beginning of a major shift in how we engage online?
How AI Generated comments are killing Social Media
by Bobby Owsinski via Music 3.0
Reports are coming that both Instagram and Facebook are experimenting with Ai-generated comments, as Meta joins a number of platforms that aim to increase engagement by any means possible. Reddit and LinkedIn users are complaining about AI-generated comments, Quora is filled with AI-gen questions, and YouTube is categorizing comments via a bot. I know that every company feels that it needs an AI to do something on the platform, lest it fall behind its competitors, but don’t you think that all this is defeating the purpose of social media?
Social media was sold to us as a way to connect to the world, either through people from our past or new people that we’d never have a chance to meet any other way. That was fun, but it only lasted for a brief time in the beginning.
Now it’s about engagement at any cost, selling as many eyeballs to advertisers as possible, and loads of interactions, even if they’re not genuine.
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Not Exactly Authentic
Ask any social marketing guru how to increase your engagement and they’ll tell you to “be authentic.” Having a bot generate a comment (or even a post) is about as far away from authentic as you can get.
It gets worse. Meta will now give you the ability to create a bot of yourself (see the image above). Does anyone really think this is a good idea?
Try this experiment. Do a search for “AI-generated comments” and watch what happens. Not only will you find platforms that let you comment via bot, but also any number of AI’s that you can employ to comment for you as well. Talk about lazy!
But think of how this upsets the whole idea of social analytics.
Bot Analytics
Comments, not Likes, have always been the main indicator of true engagement and a good indicator of a following. If you can’t trust that the comments are real, then you can’t trust that this new artist that seems to be blowing up has anything going other than a nice bot machine. Why would a label be interested?
Why should advertisers pay for eyeballs that aren’t real?
If you can’t trust the comments to be real, why should anyone comment on a comment?
That starts a downward slope of apathy that signals the death of a platform.
Don’t look now, but we’re already there.
This might not be such a bad thing, believe it or not. It’s time for social media to evolve and this just forces the issue. You might even have fun as you sit back and watch the bots fight it out with each other as the genre sinks.
One things for sure, AI slop is taking over the internet. People are taking notice, aren’t fooled, and are about to rebel.
Bobby Owsinski is a producer/engineer, author, blogger, podcaster, and coach. He has authored 24 books on music production, music, the music business, music AI, and social media.
ALSO: Social Media For Musicians: Proven Strategies
