GigAtlas wins Measure of Music Hackathon
Almost 2000 attended this year’s edition of the online Measure on Music Hackathon and Conference.
As is the tradition at the Measure of Music Hackathon, all participants and speakers were majority-minority in both gender and race spanning all ages and regions.
18 teams comprised of 91 people complete projects. In 48 hours, they created music data-related projects ranging from live and global to music creation and artist creation. An artist project track paired teams up with an emerging artist to develop a data-driven comprehensive artist development plan inclusive of community, financial & marketing plans, a mailing list, and a website.
GigAtlas wins Measure of Music Hackathon
GigAtlas
Simplified, data-driven tour planning that puts artists in control of their journey.
Team: Brittany Farrar, Tahsin Rakib Himi, Justina Soof, Rania Zakaria, Brian Garrett, Suan Jung
Watch the winning GigAtlas and other hackathon presentations:
[2nd PLACE] PITCH IT
A dynamic, modular one-sheet creator that tailors data-driven tools for growing artists.
Team: Adrián Nieto, Odhran O’Brien, Haziel Andrade Ayala, Matthew Liou, Nicole Thompson, Buket Urgen
[3rd PLACE] Syante (Featured Artist: Syante)
Social media rebranding for her new EP Release, structuring a marketing plan.
Team: Allison Olazabal, Syante, Alanna Mahon, Zoe Halaczinsky
Other Presentations (in no particular order):
- The Wizard – AI-powered music industry strategist & assistant, offering expert, personalized guidance.
- Megan Black: The Rise and Rise of a Scottish Rocker – An artist development plan to nurture day one fans. [Artist Featured: Megan Black]
- StreamSense – AI-powered tool predicting music growth using historic data & trends.
- NextStar: Listen to the Future – Predict the performance of a new music track by analyzing trends and data.
- FestivaLens – Music festival stats personalized for new artist discovery, superfan engagement, and heightened event anticipation.
- TRUE LIVE – A data-driven, fan-powered app for matching headliners to local support acts.
- “Moshi” – the Mad Girl Era – Expanding the artist’s core fanbase and retargeting content to key audiences ahead of her EP release. [Artist Featured: Angela Mona]
- EchoSphere – Addressing geographical imbalances in music streaming recommendation engines.
- DayOne – An ecosystem for small artists and their early adopter fans that fosters engagement.
- Betty Ke: Home Away From Home – Data driven branding and marketing strategy for the bilingual and multicultural artists’ album release. [Artist Featured: Betty Ke (柯淳恩)]
- Spotlight – Turning streaming listeners into concert attendees.
- Molly Murphy – Leveraging available artist data to promote new EP [Artist Featured: Molly Murphy]
- Touring Strategy for Audrey Nuna – Leveraging touring, social media, audience, and listenership data to construct a touring strategy.
- A Musical Breakdown – A tool that can give a musicians inspiration to create new songs.
- From Virality to Longevity: Digital Marketing in Modern A&R – Exploring how digital marketing and real-time data shape A&R.
All hackathon presentations are available for rewatch on YouTube:
- Room 1 – Artist Projects
- Room 2 – Music Creation & Artist Development Projects
- Room 3 – Live & Global
- Final Presentations & Winner Announcement
Keynote and Session Replays
In addition to the project presentations, most talks are available for re-watch, including keynotes from Cherie Hu (Founder, Water & Music), Jenn Hurst (SVP, MDDN) and Martha Earls (Founder, Neon Coast).
There are also replays of talks from Chartmetric, Luminate, BandLab, The Orchard, BandLab, Audoo, panels on marketing, sync, entertainment data, music research, A&R, follow along with an Analytics & Data Management Workshop, a startup showcase, and more.
Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, a Berklee College Of Music professor and founder of the Skyline Artists Agency
