TikTok What’s Happening Now: Insights from Music Marketers
With things changing rapidly, it’s hard to keep up with what’s going on at TikTok and it’s potential sale or ban.
TikTok What’s Happening Now: Insights from Music Marketing Experts
Two experienced music marketers, Michael Brandvold and Jay Gilbert break down the latest: What happened with TikTok during the initial 14 hour US ban of the app? Were there any work arounds to access the app?
They discuss what is currently happening with TikTok over the next 90 days and end with what could happen if it is banned again. The pair also stress the importance of not relying on a single social media platform and how you can prepare.
All on the latest Music Biz Weekly Podcast:
FIND MORE FROM MUSIC BIZ WEEKLY & OTHER GREAT MUSIC BUSINESS AND INDIE MUSICIAN PODCAST EPISODES HERE
From Hypebot: TikTok restored service: What do do now!
Save Content
With the restoration of TikTok service, it’s not too late to backup your content and/or move it to another platform.
It’s time consuming but you can download each TikTok video individually:
- Go to any TikTok video
- Select “Share” on the side of the video
- Select “Save video” and the clip will download to your device
A paid option we have not tested that claims to offer bulk downloads:
Triller offers an option to migrate to its platform.
Migrate Followers To Another Platform
Do this now before its too late!
Instagram Reels and YouTube Shorts are the two most popular and both are part of established US based platforms. We have more info on both, alternatives like Snapchat, Triller and Lemon8, and much more:
• As Federal Court upholds US Sale or Ban: Top TikTok Alternatives
• TikTok Creators embrace Chinese apps Rednote and Lemon8
• How US TikTok ban could accelerate rise of the Global South
• Musicians and TikTok ban: How to prepare now!
Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, a Berklee College Of Music professor and the founfer of the Skyline Artists Agency
