NIVA launches groundbreaking Independent Live Music survey
The National Independent Venue Association (NIVA) has launched State of Live, the first ever independent survey and economic study of the U.S. independent live sector.
NIVA launches groundbreaking Independent Live Music survey
Indie venues, promoters, festivals and touring artists are struggling under the weight of increased corporate competition and rising costs. But while good data exists in the UK and Australia, only empirical evidence has backed truth that anyone involved music in the U.S. knows – it’s harder than ever to turn even a tiny profit in live music.
This groundbreaking NIVA State of Live initiative is designed to capture the economic contributions and operational challenges of independent venues, promoters, performing arts centers, and festivals across the United States.
All of these entities regardless of their size, tax-status, or location are urged to take part in the State of Live survey now through February 18, 2025.
Only with good data, can those in independent live music understand the real challenges and opportunities and promote this essential cultural and economic sector to government officials, sponsors, and the general public.
“Independent stages are the heartbeats of our communities. They’re where culture is born, connections are made, and memories are created,” said Executive Director of NIVA Stephen Parker. “The State of Live study will quantify the economic and cultural value of these spaces, ensuring they get the recognition and support they need and deserve.”
The collected data will inform a national report and 50 state-by-state reports, scheduled for release on June 23, 2025 during NIVA’s annual conference.
Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, founder of the Skyline Artists Agency, and a Berklee College Of Music professor.
