Jorge Brea: Trends that will shape the Music Business in 2025

We begin a year end series today featuring forward thinking execs sharing what they see lies ahead for music and the music business in 2025. First up is Symphonic CEO Jorge Brea.

Trends that will shape the Music Business in 2025

by Jorge Brea, CEO of Symphonic

Legitimate licensing of AI Generative platforms. I think Suno, Udio, Anthropic, that litigation will start to create a legitimate licensing model. Companies like Sureel AI will be helpful to help create a new type of value for catalogs.

“DIY distribution world will need to evolve”

I think the DIY distribution world will need to evolve and have more friction points for users as we all learn more regarding the current litigation situations happening as we speak.  For legitimate artists, the price point will increase due to the bad actors creating a strain at the moment.

AI-Powered Music Creation and Personalization

• AI Composition Tools: Advances in AI will enable artists and producers to co-create music with sophisticated AI tools, blurring the lines between human creativity and machine intelligence.
• Hyper-Personalized Music: Streaming platforms will continue using AI to deliver highly personalized music experiences. Playlists and recommendations will increasingly adapt to real-time contexts like mood, location, and even biometrics.
• Generative AI for Fan Engagement: Artists might use generative AI to create tailored experiences for their audiences, from custom remixes to interactive listening experiences.