Music Marketing

An inside look at Gabe Spierer’s role at Beggars Group

Get an inside look at Gabe Spierer’s influential role at Beggars Group. We’ll dive into the strategies behind his success and how he’s doing his part to shape the independent music industry.

via A2IM

Gabe Spierer is the global VP of content for Beggars Group, leading a video and visual team that supports Beggars labels in motion content from conception to creation and deployment. The content group interfaces with artists, managers and labels to conceive and execute visual content including music videos, live performances and sessions, lyric videos, animation, visualizers, marketing content and digital assets.

Tell us about how you got your start in the music industry, and how it lead to the work you do today.

My first job in the music industry was an internship at Matador Records, followed by stints at distribution stalwart ADA and Vice Records. Eventually my path led back to the Beggars label group in a new role overseeing music video. The arrival of streaming video and YouTube dovetailed with that timing in 2008 and my role overseeing original content grew naturally from there.

Is there a success story or career milestone that you are most proud of?

There are a few, but working with Matador as producer of the recently-debuted Pavement film was a challenging, rewarding learning experience I hope to build on.

Are there any projects you’re working on or company updates that you’re most excited about?

I’m excited about the growth of the content team, which now includes impressive in-house director and producer talent along with animation and motion graphic specialists. The team is unique in its class, not only within the independent music community but broadly in the industry.

What’s a lesson that you learned early on in the music biz?

It’s always the same, and that’s to push praise “downward” – to recognize the people around you and acknowledge that your successes are theirs; to make sure all contributions are acknowledged along the way and to build real equity in achievement.

What’s your favorite part of your job and/or company?

My favorite part of the job is the moment you realize you’re working on a special or important project – it’s not always the first listen, or initial exposure. Sometimes it hits you late and sometimes you watch it build, but there’s usually a moment.

Outside of your work in music, do you have any other hobbies or particular areas interest?

I love spending time with my kids and my dog, watching basketball and consuming true crime trash of every stripe.

Any words of advise for rising music industry professionals?

Just to make sure you’re having fun, if that didn’t matter you’d be doing something else.

Keep up with Gabe!

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