TikTok Album Pre-Saves are coming in boost to music release marketing

TikTok album pre-saves are coming soon. The in-app feature will boost music promotion on the platform. Here’s what we know…

by Chris Robley of Reverbnation Blog

With TikTok closing its own streaming service (TikTok Music) at the end of November, the company is making moves to prove it’s still a dominant player in music discovery and music promotion.

One such move? TikTok is testing full-album pre-saves.

TikTok enables more off-platform music engagement

Fans can already use the ‘Add to Music App‘ feature to dive deeper into tracks being discovered on TikTok, helping the user automatically save that music to their own libraries or playlists on other streaming platforms.

And it now seems that TikTok will soon add album pre-saves. The upcoming feature will allow users to take another off-platform action in support of the artists they enjoy.

This includes album pre-saves on Spotify, and album pre-adds on Apple Music.

How soon is soon?

According to Music Ally, who discovered the pre-save feature being tested:

TikTok has confirmed to Music Ally that this feature is in beta… 

There is no news on when the feature will launch fully out of its beta stage yet though. When we spotted the original ‘Add to Music App’ feature in its similarly-early tests… the official launch came six months later…

So I guess: Check back in whenever you’re about to launch your next album!