Threads passes 275M users monthly, 3.29B use Meta apps daily
Meta apps have 3.29 billion daily users as the company’s Twitter competitor Threads passes 275M users monthly.
Threads passes 275M users
In August, Meta said Threads had 200 million MAUs. The new stats were shared in Meta’s quarterly earnings call.
“On Threads, the community now has almost 275 million monthly actives. It’s been growing more than a million signups per day,” said CEO Mark Zuckerberg. “Engagement is growing too, so we continue to be on track towards this becoming our next major social app.”
By comparison, Twitter/X had more than 600 million monthly users in May, but that number is declining.
With numbers like this and Threads integration with Instagram and Facebook, it should be part of every music marketing plan. A good place to get started is this Beginner’s Guide to Threads for Musicians.
Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.
