Best TikTok Alternatives for Musicians as indie takedowns loom
October 31st was the expiration date for hundreds of licensing deals for independent distributors and labels including DistroKid, CD Baby, Secretly and Beggars. So what are the best TikTok alternatives?
What are the best TikTok alternatives?
There are no shortage of places to post short form videos and this week’s Hypebot Flashback Friday resurfaces how to articles on each.
YouTube Shorts
YouTube Shorts has over 2.3 billion monthly active users. For musicians who already have a presence on YouTube, this may be the place to go.
Instagram and Facebook Reels
Instagram has 2.5 billion active users and this week Mark Zukerberg shared that half of the viewing on the platform was of Reels.
Spotify
While not exactly a short video platform, Spotify recently expanded music videos to 97 countries and has been pushing the promotional value of its its Clips and Canvas video features.
Snapchat Spotlight
With 800 monthly active users (425M daily), Snapchat is the smallest of our three picks to replace TikTok. But with use of Snapchat Spotlight short videos up 125% from last year, it a competitor that should not be counted out.
Snapchat’s New Spotlight Wants To Become TikTok, By Paying Users
Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.
