Music Marketing on YouTube Shorts just got 3X better

YouTube just announced several updates, but one in particular offers a major improvement to marketing music on YouTube Shorts.

Music Marketing on YouTube Shorts just got 3X beter

Starting October 15, you can upload YouTube Shorts up to 3 minutes long.

Longer Shorts has been a top request from all creators, according to YouTube. For musicians shift from 60 seconds to three minutes means the opportunity to showcase much more than a snippet of a song or live performance.

YouTube is also hinting that Shorts may get even longer in the future.

Shorts is particualrly good for music marketing since many musicians already have a presence on the full YouTube platform. Activity there helps feed the algorithm on Shorts and vice versa.

Recent updates to the Shorts player also streamline its look, allowing creators’ content to take center stage.

Here are some best practices for Artists and Labels from the YouTube shorts team.

MORE: How to get started with YouTube Shorts: A 6-minute video guide

Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.