A Fan Page fills the need for constant social media content creation
In the age of Superfans, keeping them interested and engaged can be an overwhelming task. Fan Pages can provide a free and relatively simple answer to the need for constant social media content creation.
More content and engagement also feeds the algorithms which in turn leads to more engagement.
What is a Fan Page?
Fan Pages are accounts on social media filled with content created by fans. They can be curated and promoted by fans or by the artist themselves.
Fan Pages are “like having a media outlet at your disposal at all times,” says Laura Spinelli, digital marketing manager for Shopkeeper Management. For Tim Collins, co-founder of the digital marketing agency Creed Media, fan pages “can tell the story of an artist without the artist having to be the voice.”
As an example, here is Odeteri’s Facebook Fan Page curated by his team.
Best place to create a Fan Page
Fan Pages can be created on any social platform but Facebook, Instagram and TikTok seem to be the most popular.
Any artist can repost fan content to their site and TikTok’s Fan Spotlight makes highlighting fans easy. But they’re not the same as curated a dedicated fan only space.
Which platform you chose should be driven primarily by where you fans spend time since the content is created by them.
Labels & Music Marketers Love Then
For labels and music marketers, fan pages can be a free alternative to paid influencers.
“If you’re going to do influencer marketing and you’re a label, you have to hire an agency or reach out to creators and pay them on a one-off basis to post using your song,” Ben Klein, who runs the Hundred Days Digital marketing agency told Billboard. “Instead of running a sped-up song campaign or a film-edit campaign that way, you can just launch a page” and post the content.
When the Fan Page is run by fans, reaching out to them with exclusive content and giveaways can net better results than a paid campaign.
Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.
I think the key takeaway here is finding a balance between authentic, original content and leveraging the power of a community to maintain a presence. Definitely something worth thinking about for anyone managing a brand online these days!
Fan Pages are a great way to maintain engagement and generate consistent social media content without overwhelming the artist or brand. By leveraging fan-created content, these pages can help boost visibility and interaction organically. They’re also a cost-effective alternative to influencer marketing, allowing fans to become authentic promoters of the artist, making them an invaluable tool for labels and marketers.