Nuria Net, the founder and CEO of Shake It Easy Media, a content studio based in Madrid, is an accomplished digital content strategist, podcast producer, and Latin music expert with a career that spans New York City, Miami, and Barcelona. In addition to her entrepreneurial ventures, she serves as a lecturer at Universitat de Barcelona’s Journalism Master’s program. As the co-founder and former Editor-in-Chief of Remezcla.com, Nuria is passionate about innovating storytelling across media and championing emerging arts, music, multiculturalism, and diversity. She brings a unique expertise in editorial strategy, U.S. Latinx content, and digital entrepreneurship, having launched influential digital spaces such as Remezcla, Fusion, and La Coctelera Music.

Villano Antillano is a Puerto Rican rapper, singer, and songwriter who has gained recognition in the Latin music scene for their fierce style, unapologetic lyrics, and activism for LGBTQ+ rights. As a non-binary artist, they have been at the forefront of promoting inclusivity and breaking down gender norms in Latin music, a space often dominated by machismo and traditional gender roles.

Elias De León is a highly influential figure in the Latin music industry, best known as the CEO and founder of White Lion Records, a label that has played a pivotal role in the development of reggaeton and Latin urban music. De León is recognized for his ability to identify and nurture talent, helping launch the careers of several major artists in the genre.

Emilio Morales is a key figure in the Latin music industry, currently serving as the Managing Director of Rimas Publishing, a company known for managing top Latin artists like Bad Bunny, Eladio Carrión, and Mora. Under his leadership, Rimas Publishing has secured significant achievements, including Latin Billboard’s Publisher of the Year awards in 2021 and 2022.

Rebecca León is a prominent artist manager and the co-founder of Lionfish Entertainment, a badass management company responsible for the global success of some of Latin music’s biggest stars, including J Balvin, Rosalía, and Karol G. She played a major role in J Balvin’s transformation from a Colombian reggaeton artist to an international music icon, helping him bridge the gap between Latin and mainstream music markets. León also guided Rosalía’s career, supporting her rise as a genre-blending sensation known for mixing flamenco with urban music.

Tomas Cookman is known for founding Nacional Records and the Latin Alternative Music Conference (LAMC), making major waves in the Latin Music industry. Through Nacional Records, Cookman has helped promote and distribute Latin alternative music, working with major artists such as Calle 13, Los Fabulosos Cadillacs, and Aterciopelados, giving them a platform to reach global audiences. His label has been instrumental in expanding the reach of independent and alternative Latin music beyond its traditional markets.

Jesús Triviño, global music and entertainment platform, TIDAL’s senior director for Latin, Global, has over 17 years of experience as a reporter, editor, producer, and curator in music, TV, and film. Jesús has placed the representation and intersectionality of the Latinx community at the forefront of his work. With thoughtful programming and curation, Jesus leads efforts to spotlight Latinx visionaries and their cultural impact year-round for TIDAL.

Maria Gabriela Gironas, Forbes 30 Under 30 Honoree, has followed two north stars throughout their career: elevating marginalized communities and empowering creatives to embrace technology. Over the past 10+ years, these pillars have guided their career through companies that span the entertainment and tech industries such as Reybee, Fender, YouTube, Q&A, Human Re-Sources, and Reddit. They have also have worked with top artists like BTS, Isaiah Rashad, Kano, Arlo Parks, Freya Ridings, Julia Michaels, Lauv, Nick Cave, Logic, Flume, Mike Posner, Post Malone, The Black Keys, and internet favorites like T-Pain, Therapy Gecko, Madilyn Bailey, and Rick Astley.

As a former Universal Recording artist himself, Jesus “Malverde” Gonzalez, has over 10+ years specializing in Strategic Partnerships and Cultural Lifestyle Marketing. Before returning to UMG, Jesus was VP of Music Partnerships at FRUKT, an IPG agency, where he helped guide music strategy and execution across their global client portfolio, which included MasterCard, Sprint, and Hyatt, among others.  Additionally, Jesus has a long history of leveraging music and entertainment platforms for social and civic initiatives. He sits on the Board of Directors of AmanecerLA.org and maintains close ties to prominent non- profit organizations such as UnidosUS, MALDEF, Voto Latino and the Hispanic Heritage Foundation.

Jennifer Mota is a Dominican-American journalist, music historian, and cultural strategist, known for her work documenting and promoting Dominican dembow. Her 2019 article Recognizing Dominican Dembow: From Jamaica to El Alfa was the first in-depth look at the genre for U.S. Latin media, establishing her as a key figure in dembow’s history. She has written for Rolling Stone, VIBE, and Pitchfork, and contributed to visual storytelling on Afro-Latine identity, reggaeton, and gender in music. Recognized for her bold approach, she’s been included in Remezcla’s 2023 “Major Mujeres: Latinas Shaping the Industry” list.