Top Streaming Statistics of 2024: Music, Video, Gaming & More

Bobby Owsinski covers the top streaming statistics of 2024 across multiple industries, from gaming to music to video and more…

Top Streaming Statistics of 2024

by Bobby Owsinski of Music 3.0

We live in a world where so much of our entertainment is consumed via online streaming, but exactly how much? I’m glad you asked, because you’ll be surprised. Forbes recently ran an article that cited these exact streaming stats. 

Ready? Here we go.

Music Streaming Stats

• There are 90 million paid music streaming subscribers in the US 
• Music streaming services make up 89% of total music industry revenue. 
• People spend an average of 20 hours streaming music each week. 
• Spotify is the most popular music streaming service. 
• Music streaming revenue has grown to $17.5 billion a year. 

General Streaming Stats

• Americans spend an average of three hours and nine minutes a day streaming digital media.
• 99% of all U.S. households pay for at least one or more streaming services.
• Americans pay an average of $46 a month for streaming services.
• 45% have canceled a streaming subscription within the last year because costs were too high. 
• On average, Americans pay for 2.9 streaming subscriptions every month. 

Video Streaming Stats

• Netflix dominates as the most subscribed to video streaming service, with 260.28 million subscribers.
• Netflix still has the most subscribers of any streaming service.
• The video streaming industry is valued at $544 billion. 

Gaming Stats

• The video game market size was 217 billion as of 2022. 
• Over 3 billion people play video games worldwide. 
• U.S. gamers spent over $55 billion on video games in 2022. 
• Twitch has over 140 million users per month. 
• 1.86 billion hours of video game streaming is watched on Twitch each month. 
• 27% of gamers spend 1 to 5 hours streaming video games per week. 
• The best-selling video game console is the PlayStation 2. 

No matter how you break it down, our world outside of work is primarily online. It’s true that there’s something for everyone, but most users indulge in all of the areas mentioned above. And it’s penetrated everywhere in the world as well. Perhaps the biggest difference is what device we use to access our streams. Stay tuned for stats on that soon.

Bobby Owsinski is a producer/engineer, author, blogger, podcaster, and coach. He has authored 24 books on music production, music, the music business, music AI, and social media.