Threads has 200 Million active users

Threads has 200 million active users just 13 months after launch.

“I’m excited to share that we crossed the 200M milestone on @threads,” wrote Instagram boss Adam Mosseri. My hope is that Threads can inspire ideas that bring people together and that this amazing community continues to grow.”

The Twitter/X competitor launched in July 2023, reached 150 million users in April 2024, then 175 million in July before adding 50 million more active users in a single month.

By comparison, Twitter/X had more than 600 million monthly users in May, according to owner Elon Musk, but that number seems to be declining.

With numbers like this, it seems time to add Threads to every social music marketing plan. A good place to get started is this Beginner’s Guide to Threads for Musicians.

Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.