Music Marketing Alternatives: Exploring Untapped Platforms
Everyone markets music on Facebook, Instagram, TikTok, and YouTube. But chances are there are places you’re missing on these music marketing alternatives.
Music Marketing Alternatives
Snapchat
Snapchat just reported 9% growth, with more than 850 million monthly active users and 432 million daily active users.
The platform continues to evolve and improve with new features, from new lens options to AI advancements. This Snapchat Updates and Best Practices for 2024 guide will help you take full advantage.
Roblox
Spotify, Sony Music, and dozens of artists are already on the online game and game creation platform Roblox, but there’s plenty of room for you to get involed.
This summer, Roblox passed 79.5 million active daily users doing more than playing games. The possibilities are endless, but for music fans, that usually means virtual concerts and album release listening parties in the metaverse.
Bandsintown
600,000 artists already use Bandsintown to market their live shows, but most forget it’s also one of the best music marketing alternatives available today.
With 85 million registered users and dozens of free tools, every artist should take full advantage of their free Bandsintown For Artists account to reach their followers with new music and merch and grow their fanbase.
Be sure to check out the Bandsintown Artist Checklist: How To Build a Community of Superfans, which includes insights.
Threads
Threads has 200 million active users just 13 months after launch, and partially because of its links to Instagram and other Meta platforms, it’s a perfect place to market music and explore alternatives.
Plus, with numbers like this, it may be time to add Threads to your social music marketing plan. Our Beginner’s Guide to Threads for Musicians is an excellent place to get started.
MORE: Alternative Social Media apps for Marketing Music
Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.
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This article highlights some truly valuable insights into underutilized platforms for music marketing. With the ever-evolving digital landscape, it’s crucial for artists to explore these avenues to reach new audiences. Platforms like Reddit and TikTok are especially intriguing, as they offer organic reach that can really amplify a musician’s presence if approached creatively. Thanks for shedding light on these opportunities—definitely a must-read for anyone serious about growing their fan base in today’s competitive market!
This article provides some excellent insights into often-overlooked platforms for music marketing. As the digital world continues to evolve, it’s essential for artists to tap into these channels to connect with new listeners. Reddit and TikTok, in particular, offer unique opportunities for organic reach, which can significantly boost an artist’s visibility when used strategically. Thanks for highlighting these valuable platforms—this is a must-read for anyone looking to expand their fan base in today’s competitive music industry!
This article does a great job of uncovering lesser-known platforms for music marketing. In today’s fast-paced digital environment, it’s vital for artists to explore these channels to reach fresh audiences. Platforms like Reddit and TikTok stand out for their potential to generate organic growth, making them powerful tools when used wisely. Thanks for bringing attention to these opportunities—it’s essential reading for anyone looking to grow their fan base in the current music landscape!