Jada Kingdom and Govana offer a Caribbean Music Case Study

Learn about the rise of Caribbean Music with a case study of two of its top torch-bearers Jada Kingdom and Govana.

by Randi Zimmerman of Symphonic Blog

At Symphonic, we pride ourselves on making sure our clients get the most out of our services. Through our global reach, extensive network and tech, in-depth industry knowledge and years of experience, we’re stoked to have been able to provide hundreds of artists with the resources they needed to get to the next level in their artist journey. Two of those artists’ are Jamaican dancehall powerhouses, Jada Kingdom & Govana! Here’s what we did…

Case Study: Jada Kingdom & Govana

About

Jamaican dancehall powerhouses Govana and Jada Kingdom teamed up to release a single titled, ‘Pull Over’. This is the second collaboration from these artists following their 2018 track ‘Better Than That’. ‘Pull Over’ is the first single from Govana off his most recent album on Ineffable Records. The song is produced by Chimney Records (Shenseea, Kranium), and there’s a music video with both artists to accompany the release. In addition, Jada Kingdom has received acclaim from The FADER, Rolling Stone, Vibe and more for this release.

Distribution/Marketing

First, we distributed the track to our network of over 200 DSPs to ensure that the single would resonate with audiences worldwide, creating a wave of exposure and engagement. The new single titled “Pull Over” builds on the success of their previous 2018 hit collaboration, offering fans a familiar and proven musical chemistry that has resonated well in the past.

That said, the release also follows a high-profile back-and-forth with another popular dancehall artist, which significantly boosted Jada Kingdom’s visibility in the music scene. This heightened attention provided an ideal platform for the new single. In addition, the strategic timing of “Pull Over” taps into the surge of public interest generated by recent events, ensuring the single reached an audience, eager for new music during this peak period of popularity. 🔊

Results:

• 20 playlist adds across major streaming platforms: Spotify, Apple Music, Amazon, TIDAL, Audiomack

Since 2006, we have worked with independent artists, labels, and managers to build and grow their brands and businesses. Alongside our legendary client support team, artists all over the world can get the most out of their music with the help of our technology, music distribution network, royalty management, music monetization services, and music promotion tools.

Your team can make or break your success, especially as an independent artist. This success story is a true testament to the power a comprehensive marketing strategy can have in elevating an artist’s trajectory. With a team that has your back, there’s nothing you can’t do.

Want to see what we’ve done for other artists? // Check out our other case studies right here.