How To Sell More Merch on Spotify
Learn how to sell more merch on Spotify and increase revenue. This guide offers straightforward tips to help musicians make the most of Spotify’s merch features.
How To Sell More Merch on Spotify
by Chris Robley of Reverbnation Blog
Want to sell music merch on Spotify where people are already listening to your songs?
It makes sense to offer products (albums, hats, mugs, shirts, posters, books) right from your Spotify artist page. Because that’s likely to be one of your most visible properties online!
And as Luminate’s 2024 midyear music industry report shows, not only should merch sales be an important part of your revenue picture as an artist, but paid streaming subscribers are actually MORE likely than other listeners to purchase physical formats like CD and vinyl.
To feature merch on your Spotify profile:
1. You need a Spotify for Artists account.
If you’re not yet verified, go to Artists.Spotify.com.
2. Next, you need a Shopify account.
To get just the most streamlined features, there is a starter plan for $5/month.
If you already had a Shopify store, then it’s simple; just move on to step 3!
However, if you’re brand new to Shopify, you’ll need to spend some time inputing your merch items, quantities, size specifications (for things like shirts and sweatshirts), prices, etc.
3. It’s time to connect Shopify & Spotify.
You do that either by clicking the MERCH button in Spotify for Artists…
… and adding the URL of your Shopify store:
Or you can add the Spotify for Artists app within the Shopify App Store:
4. Got multiple artists on your roster?
If you’re a manager or label who has many artists in either your Shopify or Spotify account, you’ll be asked to select which merch belongs with which artist.
5. Arrange the merch on Spotify
Then you’ll see a display of merch items listed in Spotify for Artists (under the Merch section), with the most recently added items at the top.
You can manually pin a handful of items when you want to feature the most important merch at the top of your store on Spotify.
6. Be mindful of merch availability.
Anytime one of your merch items is out of stock, it’ll automatically be removed from Spotify.
And be aware that whenever you add a new merch item in Shopify, you may need to manually post it to the collection or store that’s connected to Spotify.
7. Spotlight your best-seller or newest merch.
Lastly, whenever you drop new merch, be sure to use Spotify’s Artist Pick section to prominently feature the item at the top of your profile.
Conclusion
That’s how to get your merch items listed for sale on your Spotify profile!
Already got a Shopify store? This process takes minutes at most.
Do you still need to create a Shopify store? Then you might be looking at an hour or so instead of minutes, but it’s worth doing!
Because that one store can connect not only to Spotify, but also Facebook, Instagram, and other popular platforms.
For more information about selling merch on Spotify, go here.
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