How to promote music on Instagram Reels
Instagram Reels has been on our minds this week. While the platform is not the social bemouth that TikTok and YouTube Shorts have become, its reach is too impressive to ignore as a platform to market music.
Reels’ average reach rate is 30.81%, double that of other Instagram content formats. In terms of impressions, Reels surpass other post types with 2x more impressions.
So, alongside Michael Branvold’s new list of 32 vertical video ideas to market music on Reels, TikTok, and YouTube Shorts, this week’s Hypebot Flashback Friday resurfaces a perennially popular post on how to make your music go viral with Instagram Reels. – Bruce Houghton
How to make your music go viral with Instagram reels.
by the team at DITTO MUSIC
…In a world where video marketing is key, Reels offers musicians the potential to make your music viral (yes, viral) on Instagram. All the while exposing themselves to a larger audience and converting virtual followers into real-life listeners and fans.
How to promote music on Instagram Reels
As with anytime Instagram brings out a new feature, Reels are actively taking up more and more of the app’s overall viewing-scape and ‘Discover’ page. This comes down to none other than (yep, you guessed it) the algorithm (shudder). After all, Instagram has its own in-app marketing to do – which means for the foreseeable future, or at least until a newer or bigger development comes along, Reels will without a doubt remain at the forefront of the app’s most pushed out content.
