CloZee: Journey from Emerging Artist to Global Electronic Music Star

Discover the strategies that led to the rise CloZee as an international electronic music star. This case study reveals her journey from emerging artist to global sensation.

CloZee: Journey from Emerging Artist to Global Electronic Music Star

by Randi Zimmerman of Symphonic Blog

Here at Symphonic, we pride ourselves on making sure our clients get the most out of our services. Through our global reach, extensive network and tech, in-depth industry knowledge and years of experience, we’re stoked to have been able to provide hundreds of artists with the resources they needed to get to the next level in their artist journey. One of those artists is multi-talented, French producer and DJ, CloZee! Here’s what we did…

Case Study: CloZee

A purveyor of lucid sounds, French producer Chloé Herry is a worldly and rhythmic figure in the electronic music atmosphere. Now based in Denver, she has made a name for herself by skewing the usual curves of bass music and evoking a spiritual and evolutionary sound. Known by her alias “CloZee,” she has carved her unique path by bending the traditional boundaries of bass music and infusing her work with a spiritual and evolutionary essence. CloZee partnered with Symphonic for the distribution of her highly anticipated third studio album, “Microworlds,” released on July 21, 2023.

First, we distributed her music.

Maximizing her global reach, we distributed CloZee’s music to our wide network of over 200 DSPs (Digital Service Providers), ensuring that her music resonated with audiences worldwide, creating a well-deserved wave of exposure and engagement for her music.

Next, we got her a Client Manager.

To ensure a seamless and fruitful collaboration, we assigned a dedicated client manager to CloZee, who maintained consistent communication through weekly status and feedback calls. This personalized approach allowed us to address all aspects of the marketing strategy, execution and general operations, resulting in a rewarding partnership for both parties.

Now, we came up with a strategy…

Together, our teams’ worked together to craft a release schedule for her upcoming album launch for “Microworlds”. In tandem with effective marketing drivers, the well-crafted release plan featured three singles, each accompanied by professionally produced official videos. Next, we needed a powerful marketing arsenal to bolster the album’s impact. The comprehensive campaign included targeted press outreach, strategic digital advertising, engaging short form content, prominent artist features, and electrifying festival performances. Additionally, the announcement of a 45 city album release tour added further momentum to the campaign.

We then forged strong partnerships with DSP (Digital Service Provider) platforms, proactively presenting the release schedule and marketing plan well in advance, allowing for adequate lead time for editorial consideration, and enhancing the album’s chances of being prominently featured on DSPs. Notably, the marketing efforts extended to engaging Pride programming, showcasing CloZee’s commitment to inclusivity and community engagement. 🔊

Results:

• 46 playlist adds across major streaming platforms, including Spotify, Apple Music, YouTube, Amazon Music, Pandora, Audiomack, Beatport, NetEase, and SoundCloud.
• Over 3 million album streams and counting. The consistently growing streaming numbers underscore the album’s enduring popularity.
• In alignment with campaign goals, we achieved a significant breakthrough by securing Pride programming on Spotify’s GLOW playlists in the US & Canada.
• Cover spot on Spotify’s influential Bass Arcade playlist, boasting an impressive following of 970k listeners.
• 49% increase in daily Spotify listeners from before the first single’s release (April 21st) to the album’s highly anticipated launch (July 21st).
• Throughout the three-month album rollout, the artist’s Spotify profile experienced a phenomenal boost with over 7,000 new followers.

Since 2006, we have worked with independent artists, labels, and managers to build and grow their brands and businesses. Alongside our legendary client support team, artists all over the world can get the most out of their music with the help of our technology, music distribution network, royalty management, music monetization services, and music promotion tools.

Your team can make or break your success, especially as an independent artist. This success story is a true testament to the power a comprehensive marketing strategy can have in elevating an artist’s trajectory. With a team that has your back, there’s nothing you can’t do.

Want to see what we’ve done for other artists? // Check out our other case studies right here.