32 vertical video ideas to market music on TikTok, Reels, YouTube Shorts

Veteran music marketer Michael Brandvold offers 32 vertical video ideas for marketing music on social media platforms, including TikTok, Facebook and Instagram Reels, and YouTube Shorts.

Watch a YouTube roundup of Michael’s 32 vertical video ideas on the Music Biz Weekly podcast below this great list.

32 vertical video ideas to market music on TikTok, Reels, YouTube Shorts

1. Read great pull quotes
2. Read radio results
3. Video countdown clips
4. Show announcements
5. Various digital platform shoutouts
6. YouTube Subscribe
7. Bandsintown follow
8. Join the email list
9. Follow on Spotify
10. Show merch in video
11. Video autographing CD/vinyl
12. Gear tour
13. Story behind the songs
14. Band members interview each other
15. Ask fans to leave reviews
16. Alexa, play the album…
17. Released on this day and other anniversaries
18. What kind of music do you listen to?
19. Growing up what artists influenced you?
20. What new bands are you listening to?
21. Who are your 3 all time favorite artists?
22. What was the first concert you attended?
23. What was the last concert you attended?
24. What was the first album you purchased with your own money?
25. What was the last album you purchased?
26. In your free time what sort hobbies or activities do you enjoy?
27. What is your biggest guilty pleasure (film, album, or other)?
28. If you were to record a duet with an artist outside the genre of music for which you are known, who might that be and which song would you cover?
29. Have any rituals before hitting the stage?
30. Which famous historical event would you like to have witnessed and why?
31. What do you look forward to most when you return home from touring?
32. Which song do you crank up on Friday night to kick off the weekend?

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