Live music marketplace GigPig raises $1.6M

Live music marketplace GigPig has added $1.6 million in funding to provide more paid performance opportunities for musicians and a simpler workflow for small venues.

To date, 600 UK bars, pubs, and clubs have signed on and booked over 31,000 gigs. Venues include national chains such as BrewDog, Albert Schloss, Arc Inspirations, NQ64, Stack, and East Coast Concepts.

More than 6,000 artists have earned $10 million on GigPig since its launch.

“With the hospitality sector facing unprecedented challenges, we believe our mission to help every pub and bar maximize their potential with live music is more important than ever,” said Michael Forster, CEO of GigPig. “Our platform has already helped hundreds of venues improve customer satisfaction, drive footfall, and increase sales while giving thousands of artists an easier way to earn money gigging.”

The seed funding round was led by Haatch Ventures and Notion Capital.

Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.