Lessons from $300M sale of the KISS brand, catalog: ‘This is the future, and the rules are being written now.’

Pophouse, the company behind the Abba Voyage hologram live show, has acquired the music catalog, brand name, likeness, and trademarks of the iconic American rock band KISS for a reported $300 million.

Music Biz Weekly co-hosts Michael Brandvold and Jay Gilbert discuss, dissect, and clarify what this deal means for the industry and why all artists should pay attention to this and similar deals.

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