Tracks with a Spotify Canvas video are 145% more likely to be shared
Data from Spotify shows just how much adding a free 3-8 second Spotify Canvas video to a track can contribute to its success.
If a song has a Canvas video, listeners are:
- 145% more likely to share your track
- 20% more likely to add your track to a playlist
- 9% more likely to visit your artist profile
- 5% more likely to stream your song
Whenever a track is shared from Spotify to Instagram, Snapchat, or Facebook Stories, your Canvas will also loop in the background.
Below are two short guides on how to create and market music with Spotify Canvas.
Bruce Houghton
H/T CD Baby
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