New Liam Gallagher and John Squire LP is world’s first vinyl EcoRecord

The new Liam Gallagher and John Squire joint album has been released by WMG as its first sustainable EcoRecord.

While this is the first official EcoRecord, others are also manufacturing “green” vinyl.

This LP was manufactured in orange using recyclable polyethylene terephthalate (PET) instead of polyvinyl chloride (PVC) as the base material. No natural gas or steam was used in the production, according to manufacturer Sonopress, reducing the environmental impact of the manufacturing process by up to 85% compared to the conventional method.

German-based Sonopress is the media replication arm of Bertelsmann.

The new album, released on WMG’s Warner Records label, is available now exclusively at Amazon worldwide and JB Hi-Fi in Australia.

Here is the first official video for the new release.

Expect more EcoRecords from WMG

“We’re huge advocates of sustainability at Warner Music Group. It’s vitally important for its artists and employees, and we hope to continue to lead by example in the industry,” said Miriam Lessar, VP, Global Release Management, Warner Music International. “This is just the beginning of our journey, with exciting innovations to come as we advance more climate-conscious products aligned with our climate goals.”

“We’re delighted that Rock legends Liam Gallagher and John Squire have chosen to release an edition of their first joint album as an environmentally friendly EcoRecord,” aid Sven Deutschmann, Managing Director of Sonopress. “ We’ve used the past few weeks to meticulously check every production detail, refine all production parameters, and optimize the quality of the finished product, so we could go into regular production at the beginning of the year with complete confidence.”

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Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.