Where to announce your next show (beyond social media)

Instagram and X are not the only places you should be announcing your next gig. This hefty list gives musicians plenty of options on how to get the word out there and bring more people to live shows.

by Chris Robley of Reverbnation Blog

You’ve booked an exciting show.

Now it’s time to tell the world so you can sell out the venue and play to a packed house.

If you’re like a lot of musicians, you might jump to announcing the show on your favorite social app. Job done, right?

Wrong! Not all your audience is hanging out in the same place that you do. So it’s important to announce your show in lots of places where music fans might notice.

To make sure certain outlets or segments of your fan community don’t get neglected, we put together the quick list below.

Check it out next time you book a show!

Places to post your concert details

Your website & email, including:

Your tour or concert page
Announcement bars
Marketing pop-ups
Announcement email
Follow-up emails to create urgency as tickets sell out

Official web properties, including:

The venue calendar
The venue socials (do collaborative posts when possible!)
The ticketing site

Your online concert calendars, including:

Social platforms, including:

Creating a Facebook Event
Posting on X, Threads, LinkedIn, Discord, etc.
In-the-moment posts on Instagram Stories and Snapchat
Geo-tagged videos on Reels and TikTok
YouTube Cards (if you’re in the YouTube Partner Program)

Other events:

Mention the show on livestreams
Or at other live shows
Local interviews or in-studio performances

Local PR, including:

Music press and arts weeklies
Music blogs
City newspapers
College and community radio stations
Neighborhood papers, zines, or blogs
The Chamber of Commerce
Any other organizations that manage city events calendars

Posters and fliers at:

The venue
High-traffic outdoor areas
Pinned on community boards
Libraries and coffee shops
Music stores (both record shops and instrument retailers)